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Digital Marketing Blog


Hiring an SEO Consultant: What One Person Gives You, and What to Ask First
You are thinking about hiring one person to look after your website's search work, rather than a firm. That is a reasonable way to buy SEO, and so is hiring an agency. They buy you different things, and the difference is worth knowing before you sign up for either. I should say where I stand, because it affects how you read the rest. I work as an SEO consultant, and Capron Media is my agency. So this page is not going to tell you that one arrangement beats the other. It sets

Spencer Capron
4 days ago7 min read


Google Partner: What the Badge Certifies, and Why It Is Not About SEO
You searched for a Google Partner SEO agency, which means you are doing the sensible thing: looking for a credential before you hand anyone money. The badge is real, Google issues it, and the requirements to hold it are published. The part worth knowing before you shortlist anybody is what those requirements actually measure. They are about Google Ads, the paid results at the top of the page, and none of the three has anything to say about the organic results underneath. The

Spencer Capron
Oct 45 min read
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