When the question is bigger than search
SEO Consulting is diagnosis: we work out what is really in the way, and give it to you in writing. The fixes happen elsewhere.
Signs it's time for consulting
The numbers moved, the business didn't
Traffic is up but calls aren't, and nobody can say why.
You're not sure what to sell, or to whom
The site works, but the offer or the customer feels wrong.
A big decision is coming
A new location, a new service, a rebrand, a new site.
Everyone has an opinion
Your partner, your web person and your agency disagree.
What we look at
Find out what is really in the way before you spend money on fixes.
We look at the whole picture: your offer, your prices, your market, where your customers come from, and your site.
Three ways to work together
Strategy session
We go through a new audit of your site with you, in one session of 60 to 90 minutes.
You get a written decision memo within 2 business days, and you can send one follow-up question by email.
$750, fixed. Includes a new audit of your site.
Book it directly in your portal.
Diagnosis
For a bigger question: 3 to 10 sessions, sized to how big the question is, starting from a full audit of your site.
You leave with your diagnosis in writing, a decision memo for each big decision, and a 90-day plan.
Every next step is named, with who should do it.
From $2,950. Priced in a proposal before it starts. Half when you approve, half at the findings session.
Ongoing advisory
Monthly advice on a fresh audit of your site: a session each month, decision memos as decisions come up, and a look at the whole picture every quarter.
About 90 days after each decision memo, we check with you whether the decision worked.
Contact is kept simple. Need more? Add more contact, a faster start, a customer survey, a workshop with your team, or help presenting to a lender, investor or board.
What you leave with
Consulting ends in writing. Here is what that looks like.
A decision memo. Every strategy session ends with one, within 2 business days.
Example: a decision memo, with made-up data.
With Diagnosis: your diagnosis, in writing. What is really in the way, across your offer, prices, market and site.
Example: a written diagnosis, with made-up data.
With Diagnosis: a 90-day plan. Every next step is named, with who should do it.
Example: a 90-day plan, with made-up data.
How it starts, and where it lives
You book a strategy session directly in your portal. Diagnosis and Ongoing advisory start only when you approve the proposal.
Proposals usually give you three options, with the one we recommend marked.
Later changes to our prices don't change a proposal we've already sent.
Your engagement, in one place
Each engagement has its own page in your portal.
It starts with your question, in your words. Then it shows what we are testing, your sessions, what we have found so far and where each finding came from, the decisions you made and their 90-day check, and the to-dos on your side and ours.
Things that come up outside the question are kept on a list, each marked with where it belongs.
What consulting is not
Consulting is advice. The fixes are done by Starter, a project, or whoever you choose.
Consulting does not include doing the work, running ads, customer interviews, or legal, tax or accounting advice. And we don't promise results.
If a next step is weekly work on your site, that's Starter.
$297 a month. No contract; leave any month.
If a next step is a one-off piece of work, that can be quoted as a project.
Questions
You don't need a paid plan to buy consulting. A free Lite subscription is enough.
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On Lite, you can ask for a consulting quote from your portal, once a month.
A strategy session always includes a new audit. An audit you bought before does not count toward it.
Questionnaires and memos are drafted with software, and they are labelled that way.
Start free, then ask about consulting from your portal when the question is bigger than search.
Free Lite subscription. Your own site's rankings, map results, site health and links.
Costs nothing, for as long as you keep it.
$297 a month. No contract; leave any month.