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The Ultimate Guide to Ongoing SEO in Less Than 30 Minutes

Updated: May 16


Welcome, my friend, to the ever-spinning carousel of the ongoing SEO, where SEO isn't just a one time thing, but more like a season pass to the rollercoaster of search engine rankings.


You've probably heard the term 'SEO' tossed around like a hot potato, but what's the real scoop behind it?


What is Ongoing SEO?

Ongoing SEO is the cycle of monthly SEO efforts based on real data. The process begins by define objectives and obstacles, measure current rankings and competition, analyze and identify root causes and possible solutions. SEO professionals then make SEO improvements based on data, and measure results. This cycle repeats monthly as an ongoing campaign to improve seo performance.


This process also applies to updating existing content, adding internal linking, and adding new authoritative semantic keywords and phrases.


Imagine SEO as your garden. You plant it once, but that's just the start. So what is ongoing SEO? That's the watering, weeding, and nurturing that keeps the garden thriving. It's about consistently tending to your website, tweaking and pruning, so it grows robust enough to withstand the storms of algorithm updates and the droughts of internet trends.


Is SEO an Ongoing Process?


Well, think about it. Can you go to the gym for a month, get in shape, and then never go again? Not if you want to keep those gains.


Similarly, SEO isn't a one-off project; it's a process, a rhythm you get into to build your site's muscle over time. It's ongoing because the digital landscape keeps evolving, and so must your website.


Why SEO is an Ongoing Process?

Here's the inside track: search engines are fickle creatures, always craving fresh, relevant content, and better user experiences. Your site needs to tango with these ever-changing algorithms.


Skipping the dance means you're not just standing still—you're moving backward as others glide past. That's why SEO is more of a marathon than a sprint, requiring ongoing attention and adaptation. That is why seo is an ongoing process.


The Importance of Ongoing SEO

If you want to stay in the limelight and not fade into the backdrop, SEO is your spotlight. It's crucial because it keeps you connected with your audience, helps you respond to their changing needs, and ensures you remain a relevant answer to their queries. It's not just about getting to the top; it's about staying there.



Website traffic results received from ongoing SEO.


The Significance of Continuous SEO

To put it simply, continuous SEO is about sustainability. It's like a good habit that you cultivate over time, which eventually becomes part of your routine. With continuous effort, your website becomes a robust, authoritative presence in your niche, earning you the trust of both search engines and searchers alike.


Next, let's unravel the mysteries and wield the tools of SEO to keep your website not just surviving, but thriving in the digital ecosystem.


Is Ongoing SEO Necessary?

Imagine you've got your website up and running. It's shiny, new, and ready to conquer the world. Now you wonder, is ongoing seo really necessary?


Before you set it and forget it, let me ask you something: Would you buy a new car and never check the oil? I didnt think so. That's where SEO comes into play. It's the oil check, the tire rotation, and the regular tune-ups that keep your website's engine purring on the superhighway of search engines.


Small Business and Importance of Ongoing SEO

Now, for the small business owners out there, listen up! I know you've got a lot on your plate. But here's the thing – SEO is like the local farmer's market where everyone knows your name. It’s where you show up every week, rain or shine, to make sure your customers don't just find you but keep coming back for more. It's essential for building and maintaining that sweet spot in search results, which, let's face it, is where the magic happens.


Search engine optimization helps you stay on top of your game. It's about being present, being found, and being relevant. It's your digital handshake with potential customers, the "Hey, I'm here, and I've got exactly what you need" in a sea of digital noise.



Why Ongoing SEO is Important

So, why is ongoing SEO as important as your morning cup of coffee? Because the internet doesn't sleep, and neither does your competition. SEO is a moving target; what worked yesterday might not cut it tomorrow. Your audience's behavior changes, new competitors emerge, and search engines get smarter. If you're not keeping up, you're not just standing still—you're sliding backward.


Think of it like a garden. Yes, we're back to the garden metaphor because it's just so perfect! SEO keeps the weeds out (hello, outdated content) and the flowers blooming (hello, top rankings). It makes sure your website stays as vibrant and visible as those tulips in spring.


Foundational SEO Services

Welcome to the core of your digital success story – foundational SEO services. It's like enrolling in a gym with a variety of workout programs, each designed to strengthen a different part of your digital presence. Let's break down these services and see why they’re the secret sauce in your SEO recipe.


What is SEO Services?

Imagine ongoing SEO services as your digital gardeners. Just like gardeners who know exactly when to water, prune, or fertilize for the best blooms, these services are about applying the right SEO strategies at the right time. It's a blend of art and science, ensuring that your website remains healthy and vibrant in the search engine rankings.


Monthly SEO Services

Now, picture monthly SEO services as your personal fitness trainers who keep a close eye on your website's health and performance. Every month, they’re right there, checking the pulse of your site, ensuring it’s keeping up with the pace of the digital world. It's proactive care – identifying potential issues and opportunities, and adjusting strategies to keep your website fit and robust.


What's Included in SEO Services?

In our SEO service toolkit, we engage in keyword research to unearth terms aligning with your goals, followed by precise keyword optimization. This process, merging research and optimization, is like being both the architect and builder of your content strategy.


We monitor keyword rankings to gauge SEO health, enhance local business visibility through local SEO optimizations, and ensure image SEO contributes to site performance. Additionally, we fine-tune title tags for a strong first impression, blend creativity with strategy in content development, and provide insightful reporting to navigate and refine our approach. These are just a a look at what's included in ongoing seo services.


SEO Services is Ongoing SEO

In conclusion, SEO services are not just a part of your marketing strategy; they are the heartbeat of your online presence. They keep your website visible, relevant, and engaging in the dynamic world of the internet.


Operational SEO Tasks

Alright, now that we've laid the groundwork with foundational SEO services, let's roll up our sleeves and get our hands dirty with the daily grind of operational tasks. These are the tasks that keep the engine running smoothly day in, day out.


Ongoing SEO Tasks

Think of ongoing SEO tasks as your daily fitness routine for your website. Just like a regular workout keeps your body in shape, these tasks keep your website healthy in the eyes of search engines. We're talking about regular updates to your website's content, ensuring that all links are working correctly, monitoring website speed, and keeping an eye on user experience. It's about staying vigilant and responsive to the ever-changing online landscape.


Does My Company Need Ongoing SEO Maintenance?

Now, you might be wondering, "Do I really need to invest in regular SEO maintenance?" Let me put it this way: would you buy a car and never service it? Probably not. The same principle applies to your website. Regular maintenance ensures your site continues to run smoothly, rank well, and stay ahead of potential issues that could harm your search engine rankings.


Routine SEO Work

SEO work is about consistency and commitment. It's the long game, where the magic happens over time. This work includes optimizing new content, updating old content to keep it fresh, and continually optimizing your site structure and navigation. It's about making sure your website is not just a one-hit wonder, but a lasting hit in search rankings.


Ongoing Tasks for Local SEO

If you're a local business, ongoing tasks for local SEO are your bread and butter. It's about ensuring your business is correctly and consistently listed across various directories, managing reviews and local citations, and tailoring your content to resonate with your local audience. It's the digital equivalent of waving your flag high for local customers to see.


Regular Tasks to Improve SEO

Lastly, it's crucial to always be on the lookout for ways to improve your websites rankings. This includes staying updated with the latest trends and algorithm changes, continually analyzing your website’s performance, and seeking opportunities to enhance user experience. It's a never-ending journey of learning and adapting – one that keeps your website sharp and competitive.


SEO Maintenance and Management

Navigating the world of SEO is like steering a ship through ever-changing seas. Regular maintenance and astute management are key to keeping your digital vessel afloat and on course. Let's explore what this entails in the dynamic realm of search engine optimization.


SEO Maintenance

SEO maintenance is the heartbeat of your website's health. It's not just about setting things up and walking away; it’s about constant care and attention. This includes updating content to keep it fresh and relevant, ensuring all links are active and beneficial, and keeping up with the latest SEO best practices. It's like tending to a garden – the work never really stops, but the results can be stunning.


Ongoing SEO Maintenance 2019

2019 was a landmark year in the SEO world, marked by major algorithm changes that reshaped many optimization strategies. The most notable were the core updates and the introduction of BERT (Bidirectional Encoder Representations from Transformers).


Core Updates: These were broad changes affecting Google's search algorithms and systems. They were significant enough to cause noticeable fluctuations in search rankings across numerous websites. The core updates underscored the importance of high-quality content and user experience, pushing webmasters to focus more on creating genuinely useful and informative content.


BERT Update: This was perhaps the most groundbreaking change in 2019. BERT helped Google understand natural language better, particularly in terms of the context of search queries. This update meant that websites needed to focus more on creating content that answered questions naturally and conversationally, aligning more closely with the intent behind users’ searches.


Ongoing SEO Management

Ongoing SEO management is the captain of your SEO ship. It involves overseeing all aspects of your strategy – from keyword research to content creation, from link building to technical SEO adjustments. Good management is about making informed decisions based on data and insights. It’s about steering your website through the highs and lows of search engine rankings and ensuring that your SEO efforts align with your overall business goals.


SEO Website Ongoing Monitoring

And then, there's the ongoing monitoring of your website. This is your radar system, constantly scanning for potential issues and opportunities. It includes tracking your site’s performance in search engine rankings, monitoring traffic patterns, and analyzing user behavior. It's about having a finger on the pulse of your website's SEO health, ready to respond to changes and capitalize on opportunities as they arise.


Strategic Planning and Execution

In the world of SEO, having a plan isn’t just a good idea—it’s a necessity. Like a skilled chess player, you need to think several moves ahead. Let’s break down the components of a well-orchestrated SEO strategy and how to execute it effectively.


Ongoing SEO Plan

Creating an ongoing SEO plan is like drawing a map for a treasure hunt. It outlines the path you intend to take to improve your website's visibility and search rankings. This plan should include goals (like improving rankings for certain keywords or increasing organic traffic), tactics (like content creation or link building), and a timeline for implementation. It’s about being methodical and purposeful in your approach.




Ongoing SEO Process

The ongoing SEO process is your journey on that map. It's a cyclical process of assessing, implementing, measuring, and tweaking. This process involves continuously analyzing your website's performance, staying on top of SEO trends, and making data-driven adjustments. It's like being a pilot, constantly checking your instruments and adjusting your course as needed.


Ongoing SEO Program

Your ongoing SEO program is the structured set of activities and strategies you deploy over time. It’s the overarching structure that encompasses all your SEO efforts, from on-page optimizations to content marketing and beyond. Think of it as your fitness regimen for your website, where regular exercises (SEO activities) are designed to build and maintain your site’s health and performance.


Ongoing SEO Proposal

Presenting an ongoing SEO proposal can often be the first step in getting stakeholders on board. It’s like pitching a vision for the future of your website. This proposal should clearly outline the objectives, the strategies you plan to use, the expected outcomes, and the resources required. It’s your chance to show the potential of SEO and how it aligns with broader business goals.


Ongoing SEO Strategies

The strategies in your SEO toolkit are varied and should be tailored to your specific objectives. These might include optimizing site architecture for better crawling, focusing on building high-quality backlinks, or creating a content strategy that targets specific stages of the customer journey. Each strategy should be thought of as a tool, chosen and applied to suit specific aspects of your SEO goals.


Create Your Ongoing SEO Strategy

Your ongoing SEO strategy is the culmination of all these elements. It’s the master plan that guides your day-to-day actions and long-term initiatives. It should be flexible enough to adapt to changes in the digital landscape yet robust enough to drive consistent growth in search rankings and traffic. Like a skilled gardener, you need to know when to plant, when to prune, and when to harvest.


Optimizing SEO Efforts

In the world of SEO, standing still is akin to moving backward. That's why optimizing your SEO efforts isn't just a one-time endeavor; it's an ongoing commitment to excellence. Let's explore the various facets of keeping your SEO strategy not just afloat, but sailing smoothly and efficiently.


Ongoing SEO Optimization

Think of ongoing SEO optimization as fine-tuning a high-performance engine. It's the continuous process of making adjustments and improvements to various aspects of your website. This includes updating and refining content, improving site speed, enhancing user experience, and ensuring your site structure is both search-engine and user-friendly. It's about staying agile and responsive to the needs of both your audience and the search engines.


Ongoing SEO Challenges

Just like any adventurous journey, the path of SEO is filled with challenges. These might include adapting to new algorithm updates, combating increased competition, or tackling changes in user behavior and market trends. Each challenge is an opportunity to learn, grow, and refine your strategy. It's about embracing these hurdles, not as roadblocks, but as stepping stones to greater SEO success.


Ongoing Technical SEO

Technical SEO is the backbone of your website's health. It involves ensuring that your site is crawlable and indexable, optimizing for mobile, improving page load times, and securing your site with HTTPS. Think of it as the nuts and bolts that hold your website together. Regularly checking and updating these technical aspects ensures your site remains robust and favored by search engines.




SEO Latest Search Algorithms on an Ongoing Basis

Staying updated with the latest search algorithms is crucial. These algorithms are constantly evolving, with search engines striving to provide the most relevant and high-quality results to users. Keeping abreast of these changes allows you to adjust your SEO strategy accordingly. It's like being a surfer, where understanding the waves and adjusting your approach is key to riding them successfully.


The Costs of SEO

Talking about money can be a bit touchy, but when it comes to SEO, understanding the costs involved is key to making informed decisions. It’s not just about what you pay, but what you gain in return. Let’s unpack the costs of ongoing SEO and why it’s a wise investment for your business.


How Much Does Ongoing SEO Cost?

So, how much does ongoing SEO set you back? Well, it's a bit like asking how long a piece of string is. The cost can vary widely based on a multitude of factors – the size of your business, the competitiveness of your industry, the scope of your SEO needs, and the expertise of the professionals you hire.


Think of it as investing in a custom suit versus off-the-rack clothing. The costs can range from a few hundred dollars a month for basic services to several thousand for a comprehensive, bespoke strategy. The key is to understand that you're not just paying for services; you're investing in the long-term visibility and viability of your online presence.


Argument for Ongoing SEO

Now, you might be wondering, "Is ongoing SEO really worth the investment?" Absolutely, and here’s why:


1. Sustainable Growth: Unlike paid advertising, the effects of SEO are long-lasting. Even when you stop investing, a well-optimized site can continue to rank and attract traffic.


2. Competitive Edge: In the digital arena, if you're not moving forward, you're falling behind. Ongoing SEO ensures you stay ahead of the curve and your competitors.


3. Evolving with Algorithms: Search engines are constantly updating their algorithms. Regular investment in SEO means your site stays compliant and competitive.


4. Changing Consumer Behaviors: As user preferences and behaviors evolve, ongoing SEO helps you adapt, ensuring your site continues to meet the needs of your target audience.


5. ROI: While SEO requires upfront investment, the return on investment can be significant, particularly compared to other marketing channels. It’s an investment in building a solid foundation for your digital presence.


SEO Visualization Tools

In the intricate world of SEO, sometimes a picture is worth a thousand data points. Visualization tools are the lenses through which we can view and understand the complex data behind our SEO efforts. Let’s zoom in on two such tools that can transform numbers and metrics into insightful, visual narratives: the SEO ongoing pie chart and the SEO ongoing processes circle.


SEO Ongoing Pie Chart

Imagine a pie chart, but not the kind you’d find at a bake sale. This is the SEO ongoing pie chart, a dynamic visual tool that helps you understand the composition of your website's traffic, keyword rankings, or even backlink profiles. Each slice of the pie represents a different element of your SEO strategy.


For instance, one slice could show the percentage of traffic coming from organic search, another slice could represent social media referrals, and so on. This visual representation makes it easier to identify which parts of your SEO are working well and which areas might need more attention. It’s about turning complex data into a visual feast that’s easy to digest and act upon.


SEO Ongoing Processes Circle

Now, let’s circle around to the SEO ongoing processes circle. Think of this as a radar screen showing the ongoing processes in your SEO strategy. This circular diagram can illustrate various stages of your SEO efforts, from keyword research to content creation, and link building to performance tracking.


Each segment of the circle can represent a phase in the SEO lifecycle, with different colors or sizes indicating the status or success level of each phase. This tool is perfect for getting a bird's-eye view of your entire SEO process, helping you to see how different components interact and where your workflow might be bottlenecking.


Ongoing SEO Activities

In the world of SEO, staying active is key. But what does 'ongoing SEO activity' really entail? It’s like tending to a garden; it's the regular, consistent efforts that keep everything blooming and thriving.


Ongoing SEO Activities

Ongoing SEO activities are the daily, weekly, and monthly tasks that keep your website in top shape. This includes regularly updating content to keep it fresh and relevant, optimizing existing pages for better search engine visibility, and continuously researching new keywords to target.


It's about staying agile – monitoring your website's performance, keeping up with the latest SEO trends, and adapting your strategy accordingly. It's a bit like being a digital detective, always on the lookout for clues (in the form of data) that tell you what's working and what's not.


These activities are the nuts and bolts of your SEO strategy. Without them, your website might start to rust and lose its shine in the eyes of search engines and users alike.


Ongoing SEO Campaigns

Now, let's talk about ongoing SEO campaigns. These are your focused, goal-oriented efforts that are often more project-based. Think of them as the special initiatives or promotions within your overall SEO strategy.


An SEO campaign might be centered around a specific product launch, targeting a new market segment, or building out a particular type of content like videos or a blog series. It involves a targeted approach to SEO, often with a clear start and end date, and specific objectives in mind.


Ongoing campaigns require planning, implementation, and monitoring. They’re about creating a buzz, drawing in traffic, and then using that momentum to bolster your broader SEO efforts. It's like throwing a party that not only celebrates a special occasion but also strengthens the bonds with your guests (in this case, your users and customers).


Support and Improvement Measures

In the ever-evolving world of SEO, continuous support and regular improvement are not just beneficial; they’re essential. It’s about building a strong foundation and then continually reinforcing it to withstand the dynamic shifts of the digital landscape.


Ongoing Efforts Remind SEOs

The first part of this support system is a reminder of the constant nature of SEO work. Ongoing efforts are crucial because the digital world never stands still. Search algorithms evolve, competitor strategies shift, and user behaviors change. These ongoing efforts serve as a reminder for SEOs to stay vigilant, adaptable, and always learning.


It’s like being a gardener who must tend to the garden throughout all seasons. The landscape changes, new challenges emerge, and the gardener must adapt their strategies accordingly. This constant attention ensures that your SEO strategy remains robust and effective.


Ongoing SEO Support

Next up is ongoing SEO support. This is the backbone that supports the entire SEO structure. It includes regular consultations with SEO experts, access to SEO tools and resources, and continuous training and knowledge-sharing within your team.

Think of it as having a reliable pit crew in a race. They’re always there, ready to fine-tune your strategy, provide insights, and help you navigate through the complex world of SEO. This support is invaluable in keeping your SEO strategy on track and your website performing at its best.


Ongoing SEO Tactics

Ongoing SEO tactics are the maneuvers and techniques used to keep your SEO strategy sharp and effective. This includes everything from optimizing for voice search and mobile-friendliness to implementing structured data and improving user experience.

These tactics are like the different gears in a car, each suited for different stages of the journey. Knowing when and how to shift gears is key to maintaining a smooth and efficient drive through the SEO landscape.


Ongoing SEO Checklist

Finally, having an ongoing SEO checklist is like having a roadmap for your journey. It outlines all the critical tasks that need to be completed regularly. This checklist ensures that nothing falls through the cracks and that every aspect of your SEO strategy receives the attention it deserves.


It covers technical aspects like site speed and mobile responsiveness, content-related tasks like keyword optimization and content updating, and off-page factors like link building and social media engagement. Regularly reviewing and ticking off items on this checklist helps keep your SEO strategy comprehensive and well-rounded.


SEO Success Stories

In the vast ocean of digital marketing, success stories serve as lighthouses, guiding and inspiring us on our SEO journey. One such story is the perfect blend of web design and ongoing SEO, showcasing how these elements work in harmony to achieve remarkable results.


Web Design and Ongoing SEO Success Story

Let’s take a closer look at a case where web design and SEO walked hand in hand to digital triumph. Picture a small, local non-profit named Youthful Maine. Youthful Maine had a website, but it was like a gem buried inside a rock. It wasn't well-designed and because of that, it wasn't getting the traffic or the attention it deserved.


Here more about Youthful Maine's story.


Conclusion: The Ongoing Journey of SEO

As we wrap up our comprehensive guide to ongoing SEO, it's clear that SEO is not just a strategy; it's a journey. A journey that requires continuous effort, adaptation, and learning.


Is SEO a One-Time or an Ongoing Job?

The answer is unequivocally clear: SEO is an ongoing job. It's a continuous process of improvement, adaptation, and evolution. In the digital world, standing still means falling behind. The algorithms change, user behaviors evolve, and new competitors emerge. Consistently working on your SEO ensures that your website remains relevant, visible, and successful.


SEO is an Ongoing Process

The very nature of SEO demands ongoing attention. It's about building upon what works, learning from what doesn’t, and staying ahead of the curve. Whether it's tweaking your keywords, refreshing your content, or staying abreast of the latest search engine algorithms, SEO requires a long-term commitment and a willingness to evolve.


The Never-Ending Cycle of Improvement

SEO is a cycle of continuous improvement. Every tweak, every update, and every new piece of content is a step forward in this journey. It's about taking what you've learned and using it to refine your strategy, making your website not just a destination but a journey that your audience wants to keep returning to.


Embracing the SEO Journey

So, embrace this journey with open arms. The path of SEO may be winding and sometimes challenging, but it's also rewarding. Each effort you put in contributes to a stronger online presence, a deeper connection with your audience, and ultimately, the success of your website.


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