How to Find Your Google Business Profile ID
Updated: 5 days ago
To find your Google Business Profile ID, sign in to the Google account that manages your profile and go to your Business Profile. On your profile, select More, choose Business Profile settings, then Advanced settings. Your Business Profile ID is listed there.
It sits in a settings menu that is easy to miss, and instructions online often describe older versions of these menus, which is why many no longer match what you see.
How do I find my Google Business Profile ID, step by step?
The ID is three menu levels into your profile's settings. Sign in with the account that owns or manages the profile, go to your Business Profile, then follow the menu to Advanced settings. The whole job takes under a minute once you know where to look.
Sign in to the Google account that owns or manages your Business Profile.
Go to your Business Profile. Google's help links this step to business.google.com.
Open the menu. Select More.
Choose Business Profile settings.
Choose Advanced settings. Your Business Profile ID is shown there. Copy it from that screen.
If you have seen instructions telling you to open a separate Business Profile Manager, find an Info tab, or read a long number out of the address bar, those describe an older version of the product.
What is a Google Business Profile ID?
A Google Business Profile ID is the unique identifier for your business listing on Google. Its main use is support: when something is wrong with your listing and you contact Google by phone, chat or email, the ID tells them exactly which listing you mean. Some third-party tools also ask for it when they connect to your profile.
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Business Profile ID, Place ID or Gmail address: which one are you being asked for?
They are three different things, and requests often mix them up. Your Business Profile ID identifies your listing for Google support. A Place ID identifies a place on Google Maps for websites and apps. Your Gmail address is your login. Ask which one the person needs before you send anything.
Business Profile ID | Place ID | Gmail address | |
What it identifies | Your business listing | A place on Google Maps | You, the person signing in |
Who usually asks for it | Google support, some marketing tools | Developers, review-link and map tools | Nobody should need it except to add you as a manager |
Where to find it | Business Profile settings, then Advanced settings | Google's place ID finder (below) | Your Google account |
Is it a secret? | No | No | It is your login, so share it only with people you trust |
How do I find my Google Place ID?
Use the place ID finder on Google's Maps Platform documentation: search for your business on the map there, and it shows the place ID. Google describes a place ID as a textual identifier that uniquely identifies a place, notes that place IDs may change over time, and recommends refreshing any that are more than 12 months old.
That last point matters if a review link or a map embed on your website stopped working: an old place ID is one of the first things to check. Source: Google Maps Platform, "Place IDs", last updated 2026-10-29, read 2026-10-30.
Is it OK to share my Business Profile ID?
Yes. Your Business Profile ID is not a password, and sharing it with Google support or a tool you are connecting is normal. Your Google password is different: nobody helping with your marketing should ask for it. To give someone access, add them as a manager on the profile, which you can undo at any time.
That is covered step by step in Capron Media's guide to adding a user to a Google Business Profile.
Why can't I see Advanced settings or the ID?
Check three things: you are signed in to a different Google account from the one that manages the profile, the profile is not verified yet, or your account has no role on the profile. Check them in that order.
Wrong account. If you manage the profile from a different Google account, it will not appear at all.
Not verified. Google says some businesses must verify their profile before they can make changes.
No access. A manager can see the settings; someone with no role on the profile cannot.
While you are in there, four fields worth reading back
Getting the ID means opening a settings menu you may not have opened before. The rest of the profile is one tap away, so it is a reasonable moment to read four fields back against what your business does today. Each is a question about your own listing, so you can answer all four yourself.
Your primary category. Google uses the category to describe what your business fundamentally is. Read it back and ask whether it is still the work you want to be called about, rather than the work you happened to be doing when the profile was set up.
Your hours, in all three places Google keeps them. There are regular business hours, special hours for holidays and one-off dates, and more hours for particular services. They are separate fields, so filling in the first does not fill in the other two.
Your service area, if customers do not come to an address. Google keeps the service area as its own field, separate from the address. If you have moved, added a town, or stopped travelling as far as you once did, this is the field that should say so.
Your business description. Google's own guidance for this field covers your services, products and history. Read it as a stranger deciding whether to call you. Whatever it says is what is being shown, however long ago it was written.
None of that is a ranking trick and none of it needs an agency. It is your own listing, read back honestly against what you do now. It matters here because the person who asked for your ID is probably about to work on this profile, and these four fields are how it currently describes your business.
How many ways do people ask this question?
More than you would think. Between 1 August and 27 October 2026, Capron Media's Google Search Console data shows this page appeared in Google results for 144 different search phrasings, from "where to find business profile id" to "what is your business profile id?". The ones asking where to find the ID lead to the same five steps above.
If you are being asked for this because someone is about to work on your listing and you want a second opinion first, book a free SEO consultation.
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Written by Spencer Capron, founder of Capron Media, a Middleborough, Massachusetts SEO service for small business owners. Spencer is HubSpot SEO II certified, holds CompTIA Security+, and has run recurring SEO programs for 30+ small-business clients. He wrote this post in collaboration with our AI agents, and he reviews everything published here.
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