What is Ongoing SEO?
So, you’ve probably heard of SEO, right? But what about ongoing SEO? Well, let me break it down for you in a way that’s easy to grasp. Think of ongoing SEO as the never-ending game of keeping your website in the search engine’s good books. It’s like continually tuning a car for the best performance.
Read our full guide to ongoing seo to discover everything you need to know.
Why You Can’t Just ‘Set and Forget’ Your SEO
Search engines, especially big ones like Google, are always changing the rules of the game. They update their algorithms now and then to make sure users get the most relevant search results. That’s where ongoing SEO comes into play. It’s all about adapting to these changes to keep your site ranking high. Find out why seo is an ongoing process.
The Nuts and Bolts of Ongoing SEO
1. Keeping Up with Keywords: Markets change, new trends pop up, and your SEO needs to keep up. Regularly updating your keywords ensures you’re still speaking your audience’s language.
2. Content Is King, But It Ages: Just like us, your content gets old. So, it needs a little refresh or even some new companions to stay relevant and engaging.
3. Don’t Forget the Tech Stuff: Websites need to be fast, mobile-friendly, and easy to navigate. Keeping up with these technical bits is a big part of ongoing SEO.
4. Link Building is a Marathon, Not a Sprint: Getting other reputable websites to link to yours? That’s gold in the SEO world. But it’s a continuous effort.
5. Data, Data, Data: Imagine flying blind? That’s a no-go in SEO. Regularly checking how your site’s performing helps you tweak things for the better.
Why Skipping Ongoing SEO is a Not a Good Idea
Here’s the deal - if you ignore ongoing SEO, you’re basically letting your website drift into oblivion. Your competitors? They’re probably doing their SEO homework and could overtake you. Ongoing SEO keeps you in the race.
Are you having trouble finding a reason to invest in ongoing seo? Read our article on why small businesses need to pay attention to ongoing seo.
In a nutshell, ongoing SEO is about staying relevant, competitive, and visible in this fast-paced digital world. It’s not a one-time job, but a continuous commitment to your website’s health and success. Trust me, it’s worth it!
If you want an agency that listens and cares about you, check out my agency's seo services.