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Digital Marketing Consultant for Small Businesses

Define and build a solid strategy and plan to outcompete your competitors and grow your small business with a digital marketing consultant for small businesses.

What People Are Saying

I used to wake up and not know why I wasn't getting more calls from my Website and Google Profile. It was very stressful.

Before long, Spencer from Capron Media called me. He asked me how I was doing and if there was anything he could help me with.

Spencer found I was ranking higher for dog food instead of gourmet hot dogs, business catering, or local food trucks. His results are helping my business grow despite the recession. I'm receiving more catering calls and more leads from the website. He is a great person to work with, he listens, and the attention to detail is right on point.

I highly recommend Capron Media and their SEO expertise.

Tiffany Hamilton

Owner, CEO

That's My Dog Food Truck

I’m so relieved I found Capron Media. With the flood of emails telling me what I needed to do with my website, email newsletters, and social media, I was hesitant to hire anyone due to lack of trust and high costs. Spencer Capron not only listened, but also provided effective strategies, helping me move forward in exciting new directions.

Elizabeth Hamilton-Guarino

CEO

Best Ever You & Compliance4

Very professional, on time and has a great work ethic. Thanks Spencer!

Curtis Sullivan

CEO

Jescher Apparel 

14% of small businesses fail due to poor marketing

Poor marketing can lead to the failure of small businesses for several reasons, including a lack of understanding of their target market, weak brand presence, and absence of a solid marketing strategy and plan. Often times, this leads small business owners to choose social media marketing even though it might not be the best choice. Without those key elements, businesses may struggle to attract and retain customers, ultimately leading to their downfall. 

Our Valued Partners

SERVING CLIENTS NATIONALLY

42% of businesses fail because they can't find a market need for their products or services

Small businesses often fail due to not meeting a market need for their products or services. This can happen if they don't conduct enough market research, enter a saturated market, or create products that don't solve a problem. To succeed, businesses must thoroughly research their target market, understand customer needs, and position their offerings accordingly. This is all done with a digital marketing consultant.

What is a Small Business Marketing Consultant?

A small business marketing consultant assists small businesses in creating and implementing effective marketing strategies to attract and retain customers. They work closely with business owners to understand their goals, target market, and competitive landscape, and then create customized marketing plans to help achieve those goals. This may involve a variety of tactics such as social media marketing, email campaigns, search engine optimization, and advertising.

Small business marketing consultants also provide guidance on branding, messaging, and customer engagement to ensure that the business is effectively communicating its value proposition to potential customers. Overall, a small business marketing consultant plays a crucial role in helping small businesses stand out in a crowded marketplace and achieve their growth objectives.

Digital Marketing Strategy Starts Here

Adopting a digital marketing strategy and plan for your small business has a lot of benefits. It can broaden your audience, build credibility, and connect with potential clients. Successful SMBs leverage multiple digital channels and tactics, rather than relying solely on one platform.

We'll guide you through identifying your ideal customers, define your value, and analyze competitors. After that, we build a strategy, an action plan, and help you take the actions needed to grow your small business. Creating a long term marketing strategy and plan that gets real results doesn't magically appear. It takes deliberate help from an expert digital marketer.

Identify Your Market

Find the right local, regional, or national audience online that wants the products or services you sell.

Define Your Value

Look deep into your product or services features, advantages, and benefits your target audience is looking for.

Analyze Competitors

Discover the online and SEO strategies and tactics your competitors are using to compete against you.

Build a Real Strategy

Outcompete competitors with a unique use of marketing channels to meet business goals. Mixing various content marketing, website design, email marketing, Google ads, seo, and ppc channels.

Create an Action Plan

Create a marketing plan that set goals and plan marketing campaigns to increase your online presence and sales.

Execute Your Action Plan

Put your marketing strategy and plan into action with fully managed website, SEO, content creation, and advertising services.

  • What are small business SEO services?
    Small business SEO services are specialized services that help small businesses improve their online visibility and search engine rankings. These services typically include keyword research, website optimization, content creation, link building, and local SEO strategies. By implementing these services, small businesses can attract more organic traffic to their websites, increase their online presence, and ultimately drive more leads and sales. Small business SEO services are essential for businesses looking to compete in the digital marketplace and reach their target audience effectively.
  • How much do small business SEO services cost?
    Small business SEO services range from $750 to $12,500 depending on services and expertise. Lower end offers basic services like keyword research, while higher end includes advanced services like content creation. Small businesses should evaluate their needs and budget to choose the right provider. That way, they can hire an agency that consistently improves online visibility and increased revenue.
  • What does a small business SEO package include?
    Small business SEO packages help small businesses improve their online visibility and attract more organic traffic to their websites. These packages typically include a range of services such as keyword research, analysis, and optimization. These identify the most relevant keywords for the business. Then optimizing website content to rank higher in search engine results pages. In addition to keyword research, small business SEO packages also often include technical SEO analysis and reporting. This assesses the technical parts of a website. Often including site speed, mobile-friendliness, and URL structure, to optimize for search engines. Another key component is setting up and utilizing tools like Google Analytics and Google Search Console. These tools provide valuable insights into website performance, user behavior, and search engine rankings. It also typically includes tracking key metrics, creating dashboards for easy monitoring, and providing regular reports on performance. SEO copywriting is another important service included in small business SEO packages. This involves creating high-quality, keyword-optimized content for the website. Doing this improves search engine rankings and attract more organic traffic. Some packages may also include additional quarterly copywriting or copy adjustments to keep the website content fresh and engaging. Competitor analysis and duplicate content analysis are also common features of small business SEO packages. These reports provide insights into what competitors are doing well and where there may be opportunities for improvement. Duplicate content analysis helps identify and address any duplicate content issues that could negatively impact search engine rankings. Finally, small business SEO packages often include weekly updates on ranking for specific keywords. Companies monitor their advancement and observe the effect of their SEO strategies on their search engine visibility over time. Different SEO packages for small businesses aid in enhancing their online visibility and drawing in more prospective clients.
  • How does SEO for small businesses benefit my company?
    increasing their online visibility and driving more organic traffic to their website. This can result in higher rankings on search engine results pages. Which leads to more potential customers discovering their products or services. SEO helps small businesses gain trust from their audience by showing up at the top of search results. This makes them appear more credible and trustworthy to potential customers. Appearing at the top of search results can help small businesses build credibility and trust with their audience. This can ultimately lead to more customers choosing to do business with them. Optimizing a small businesses website for relevant keywords and providing valuable content, small businesses can attract and retain customers. While also ultimately leading to increased sales and growth. Overall, investing in SEO can provide small businesses with a competitive edge and help them reach their business goals.
  • Does SEO really work for small business?
    SEO, or search engine optimization, is a digital marketing strategy for optimizing a website to improve its visibility on search. Many small businesses wonder if SEO is worth the investment and if it can truly help them grow their online presence. The answer is yes, SEO can be incredibly effective for small businesses. One of the main benefits of SEO for small businesses is that it helps drive organic traffic to their website. Optimizing their website for relevant keywords and creating high-quality content, small businesses can improve their search engine rankings. In addition to attract more visitors to their site that is interested in their products or services. This can lead to increased brand awareness, more leads, and ultimately more sales. Additionally, SEO can help small businesses build credibility and trust with their target audience. When a website appears at the top of search engine results pages, it is more trustworthy and authoritative. This can help small businesses establish themselves as industry leaders and attract more customers. Overall, SEO is a cost-effective way for small businesses to reach their target audience. By investing in SEO, small businesses can increase their website traffic, generate more leads, and ultimately grow their business.
  • How much does basic SEO cost?
    The price of basic SEO can change based on factors like website size, industry competition, and SEO campaign goals. On average, basic SEO services can range from a few hundred dollars to a few thousand dollars per month. Basic SEO services typically include keyword research, on-page optimization, content creation, and link building. These services are essential for improving a website's visibility in search engine results and driving organic traffic. It's important to note that investing in SEO is a long-term strategy that requires ongoing maintenance and monitoring. SEO services may seem expensive at first, but they can attract more visitors, customers, and sales to your website. This makes the investment in SEO worth it. Ultimately, the cost of basic SEO will depend on the specific needs and goals of your website. Experts recommend consulting with an experienced SEO agency to determine the best strategy and budget for your business.
  • How much does full SEO cost?
    The cost of full SEO services can vary greatly depending on a number of factors. Some of the key factors that can influence the cost of SEO services. Factors include: Size and complexity of the website the competitiveness of the industry Specific goals and objectives of the SEO campaign level of experience and expertise of the SEO provider SEO services can cost anywhere from a few hundred to several thousand dollars per month. Basic services are cheaper, while more advanced services are pricier. Some SEO companies may charge for specific services like website audits or keyword research on a project basis. Remember, investing in SEO services is crucial for the long-term success of your website and online presence. A good SEO campaign can help your website appear more in search results and bring in more organic traffic. It can also increase your online conversions and revenue. When considering the cost of SEO services, compare what different providers offer. Also, look at their success rate and pricing to help you get the most value for your money.
  • Why is SEO so expensive?
    SEO can be expensive for a variety of reasons. One important factor is the skill needed to optimize a website for search engines effectively. SEO is always changing and involves understanding search engine algorithms, researching keywords, optimizing content, and building links. This expertise often comes at a high cost, as experienced SEO professionals command higher rates for their services. Also, the time and effort needed to create and keep up a good SEO plan can add to the overall cost. SEO requires continuous monitoring, analyzing, and adjustments to stay current with search engine changes and competitor tactics. SEO is not a one-time job, but an ongoing process. This work takes a lot of time and effort, which can increase costs for businesses wanting to invest in SEO. Furthermore, the competitive nature of the SEO industry can also drive up prices. Businesses are recognizing the importance of SEO for increasing website traffic and search engine rankings. This has caused a greater need for SEO services. More people wanting SEO services has made the market more competitive, causing agencies and professionals to charge higher prices. The cost of SEO can vary based on expertise, time, effort, and industry competition. SEO can be expensive for a small business owner who has narrow margins. However, the benefits of increased visibility, traffic, and conversions make it a worthwhile investment. Businesses looking to improve their online presence should consider investing in SEO.
  • Can I do SEO myself?
    Yes, you can definitely do SEO yourself as a small business owner but it will take away a lot of time. SEO, or search engine optimization, is improving your website to be more visible on search engines such as Google. Improving your website and learning SEO basics can be difficult. However, there are many online resources available to assist you. These resources can provide guidance and support in enhancing your website. Take advantage of these tools to make the process easier and more manageable. You can improve your website's SEO by researching keywords, optimizing pages, creating good content, getting backlinks, and tracking performance. Learn about SEO and use these strategies on your website to boost your search engine rankings and attract more organic traffic. Keep in mind that SEO is an ongoing process and requires consistent effort to see results. It's important to stay updated on the latest trends and algorithm changes in SEO. This will ensure that you optimize your website for search engines. Keeping up with these changes will help improve your website's visibility and ranking on search engine results pages. Doing SEO yourself can save money and increase website traffic if you invest time and effort.
  • Does Google charge for SEO?
    No, Google does not charge for SEO or Google Business Profile listings on Google Maps. SEO is making changes to your website to improve its visibility in search engine results. These changes can include optimizing content, improving website speed, and building backlinks. By implementing SEO strategies, you can increase your website's chances of ranking higher in search engine results. Google Ads is a form of paid advertising. SEO is about improving your website's content, structure, and backlinks to boost its search engine rankings naturally. Google provides guidelines and best practices for SEO, but does not charge a fee for implementing these strategies. Google does not charge for SEO. However, you may need to pay for an SEO agency or tools to improve your website's SEO.

Digital Marketing Consultant That Listen 

Meet Spencer Capron, digital marketing consultant and CEO of Capron Media. The digital marketing strategies and tactics he uses has propelled businesses forward to achieve real business value.

He goes above and beyond to understand and position your small business strategically in the market. No matter how technical or saturated the market is. With his help, you can grow with peace of mind knowing you'll reach your internet marketing goals. Without spending countless hours learning marketing and without wasting your entire marketing budget at the same time.

Contact Our Digital Marketing Consultant

Grow your small business with digital marketing consulting services. Without spending too much time and wasting your entire marketing budget learning to do it yourself.

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