Digital Marketing Blog

The honest answer depends on which of two clocks you are on. What moves in days, what takes months, how to tell it is working before the ranking moves, and the numbers from our own site including the part we cannot attribute.

A retainer buys capacity, not output, and that one distinction explains most of what goes wrong with them. What drives the price, and the four questions to ask before you commit to a monthly bill.

Most guides to this subject are a list of tips. This one is organised around a different question, because it is the one that decides how much work you are actually signing up for: which parts of ranking a Wix site does the platform already handle, which parts are yours and nobody else's, and which parts nothing on any platform can fix. Everything below sits in one of those three buckets, and there is a checklist at the end you can run on your own site without buying anything

Every comparison of these three platforms comes down to a feature table, and the feature table is the wrong tool. All three can build a decent small site in week one, which is the only period a feature table describes. The differences that decide whether you regret the choice show up in year two, when you want to change something, hand it to somebody else, or be found for something. Choose against year two, not week one So the questions below are not about what each platform

Hiring someone to do SEO on a Wix site is a narrower problem than hiring an SEO generally, and the difference is worth understanding before you talk to anyone. The platform decides some things for you, leaves others open, and the person you hire will spend their time in whichever category your site actually needs. Most quotes do not say which. What a consultant can actually change on your site Ask this first, because it sets the size of the job. The fields the platform gives

Search for what a Wix site costs and you get a plan price. That number is real and it is usually the smallest part of what you end up paying. This is the rest of it. We are deliberately not quoting current plan prices here, because they change and a number in an article outlives the change. Wix publishes its own, they are correct by definition, and the link is at the bottom. The six things you actually pay for The plan The advertised number, and the one everybody compares. Tw

Advice about your website arrives long before you hire anyone. A free audit, a tool that scores your pages, a paragraph from a chatbot, a friend who did this at their last job. Most of it is not wrong. The problem is that almost none of it tells you whether it is worth your Tuesday afternoon, and that is the only thing you actually need to know. The six questions Run any piece of advice through these before you act on it. They take about a minute and they are ordered so that

Most answers to this question explain what SEO is. That is a different question. This one is about the result on the page: which parts of it you can change, which parts you cannot, and what tends to move first. The four things a search result is made of Before anything can change, it helps to know what is there. A standard result has a clickable headline, a web address, a short description underneath, and a position relative to everything else. Those four behave very differen

Paid search and organic search both put a result on the same page, and that is where the similarity stops. The difference that matters is not budget and it is not effort. It is how much of the outcome you can still influence at the moment somebody searches, and how old the information behind the rest of it is. The mechanical difference in one paragraph A paid placement is decided at the moment of the search. An auction runs for that one search and the outcome applies to it al

If you have a Wix site and you are trying to work out what SEO help should cost, the answer you get depends almost entirely on which of four things you are being sold. They are priced differently, they fail differently, and most quotes do not say which one you are looking at. The four models, and what drives each one One-off audit Someone reviews the site and hands you a document. Cost is driven by how much of it is generated and how much is read by a person. An audit is chea

Wondering what SEO agencies do? At their core, SEO agencies provide SEO agency services designed to improve your online visibility, organic traffic, and ultimately, conversions. Let’s unpack how they do it, why it matters, and what benefits a small business can expect. Understanding SEO Agencies: SEO Agency Explained An SEO agency, also called an SEO company, is a team of specialists that helps businesses improve keyword rankings, drive more organic traffic, and convert visit

If you're a small business owner looking to expand your online presence, you might be wondering: what is a good small business digital marketing consultant? A great consultant can offer strategic guidance, efficient execution, and measurable results, all without the overhead of an in-house team. In this article, we’ll walk through the essential qualities of a digital marketing consultant, why they’re vital for small businesses, and what sets Capron Media apart as the ideal pa

When outsourcing marketing works, when it does not, and the questions to ask a provider before you hand anything over.

What a consumer-facing marketing agency does day to day, what it charges for, and how to judge whether you need one at all.

A brochure site is the simplest useful website a business can have. What it includes, what it leaves out, and when it is the right choice.

What an SEO audit should contain, what it should cost you in time, and the questions worth asking before you pay for one.

The questions worth asking before you hire an SEO provider, including the answers that should rule us out.

Digital marketing is a job title covering at least six different jobs, which is why the answer to what does a digital marketer do is usually so vague. This page separates them, and then answers the question everybody is actually asking, which is whether the job still exists in a few years. The jobs hiding inside the title Search. Making pages that appear when somebody searches, and making them worth clicking. Slow, compounding, unglamorous. Paid advertising. Buying attention,

Most pages with a title like this are an argument for hiring an agency, written by an agency. This one is written by an agency too, so here is the case against first, and it is a real case. The case against hiring anyone A good deal of the work is not hard. Submitting the site, writing honest titles and descriptions, completing your Google Business Profile, fixing broken links, publishing pages that answer questions customers actually ask. That is a real portion of the value

B2B search behaves differently from consumer search. How buying committees, long cycles and low volumes change what you should target.