Small Business Website Management Saves You Time and Money
We help small business owners have more time and sleep better at night knowing their websites are safe and secure. If any issues arise, we are always here to help mitigate any risks and protect the ownership of their sites. Without losing out on revenue from their websites.
Save Time and Resources
Small business owners save time and resources by us rather than an employee or doing it themselves.
Access Expert Growth Strategies
Receive access to expert growth strategies from a digital marketing strategist.
Improved Site Health
Improve your overall site health that search engines value and users like.
Proven Website Techniques
Implement proven website techniques to allow you to convert more leads and engage more users.
Meet Spencer Capron, website manager and CEO of Capron Media. The digital marketing strategies and tactics he uses has propelled businesses forward to achieve real business value.
He goes above and beyond to understand and position your small business strategically in the market. No matter how technical or saturated the market is, Spencer has you covered. With his help, you can grow with peace of mind knowing you'll reach your internet marketing goals. Without spending countless hours learning marketing and without wasting your entire marketing budget at the same time.
Website Manager & Digital Marketing Strategist
Website Management Services
Websites perform multiple functions for marketing, sales, service, and hiring. Small businesses can use their website to hire instead of Indeed. Which can cut hiring costs and allow for more investment in the website. Website management for small businesses can help with all of this.
Sales can qualify more effectively with custom forms. Allowing for more productive sales calls and meetings. Marketing can also set up tracking to show website visitors ads on social media.
Software Updates
Updating your websites software is important. Because without these updates your website could crash or stop working. No ones website should go down when you rely on it for business growth.
Content Updates
You should update website content monthly for the best performance. Website visitors and search engines need your company's information to be accurate and up to date. We update the content management system for you so you can save time.
Design Enhancements
Small design changes can improve user engagement and your websites effectiveness. Keeping website visitors interested in your product or service is important. Make small enhancements in user experience to improve conversion rates.
Performance Optimization
Website performance is important to keep website visitors from leaving your site. Following best practices and improving website speed is decreases the likelihood website visitors will leave your site.
Backup and Recovery
Frequently backing up your website is crucial to help fix issues by rolling back to a save point. Undoing changes to your website's design, content, and protecting your site from accidental deletion.
Analytics and Reporting
Managing your website is crucial to analyze its performance and identify any necessary improvements. Analytics and reporting shows you exactly what is happening on your website right now and in the past. We setup and manage the Google Analytics 4 account and Google Search Console to help with this.
How Fast Can Your Business Grow Without Website Headaches
Having a well-designed and up-to-date website is crucial for business growth. It attracts and retains customers, improves online visibility, and helps businesses stay competitive. Investing in professional website design and maintenance can lead to faster and more efficient growth. Prioritize small business website management can set businesses up for long-term success.
Why do websites need monthly maintenance?
Website maintenance is essential for keeping your website running smoothly and efficiently. It helps to ensure that your website is up-to-date with the latest technology, security patches, and content. On WordPress, this can include updating themes and WordPress plugins, or the website builder itself. Regular maintenance can help find and fix technical issues to ensure visitors have a good experience on your website.
Regular maintenance keeps your website optimized for search engines and ensures a positive experience for visitors. Additionally, it helps to protect your website from malicious attacks and data breaches, ensuring that your website remains secure.
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What are small business SEO services?Small business SEO services are specialized services that help small businesses improve their online visibility and search engine rankings. These services typically include keyword research, website optimization, content creation, link building, and local SEO strategies. By implementing these services, small businesses can attract more organic traffic to their websites, increase their online presence, and ultimately drive more leads and sales. Small business SEO services are essential for businesses looking to compete in the digital marketplace and reach their target audience effectively.
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How much do small business SEO services cost?Small business SEO services range from $750 to $12,500 depending on services and expertise. Lower end offers basic services like keyword research, while higher end includes advanced services like content creation. Small businesses should evaluate their needs and budget to choose the right provider. That way, they can hire an agency that consistently improves online visibility and increased revenue.
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What does a small business SEO package include?Small business SEO packages help small businesses improve their online visibility and attract more organic traffic to their websites. These packages typically include a range of services such as keyword research, analysis, and optimization. These identify the most relevant keywords for the business. Then optimizing website content to rank higher in search engine results pages. In addition to keyword research, small business SEO packages also often include technical SEO analysis and reporting. This assesses the technical parts of a website. Often including site speed, mobile-friendliness, and URL structure, to optimize for search engines. Another key component is setting up and utilizing tools like Google Analytics and Google Search Console. These tools provide valuable insights into website performance, user behavior, and search engine rankings. It also typically includes tracking key metrics, creating dashboards for easy monitoring, and providing regular reports on performance. SEO copywriting is another important service included in small business SEO packages. This involves creating high-quality, keyword-optimized content for the website. Doing this improves search engine rankings and attract more organic traffic. Some packages may also include additional quarterly copywriting or copy adjustments to keep the website content fresh and engaging. Competitor analysis and duplicate content analysis are also common features of small business SEO packages. These reports provide insights into what competitors are doing well and where there may be opportunities for improvement. Duplicate content analysis helps identify and address any duplicate content issues that could negatively impact search engine rankings. Finally, small business SEO packages often include weekly updates on ranking for specific keywords. Companies monitor their advancement and observe the effect of their SEO strategies on their search engine visibility over time. Different SEO packages for small businesses aid in enhancing their online visibility and drawing in more prospective clients.
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How does SEO for small businesses benefit my company?increasing their online visibility and driving more organic traffic to their website. This can result in higher rankings on search engine results pages. Which leads to more potential customers discovering their products or services. SEO helps small businesses gain trust from their audience by showing up at the top of search results. This makes them appear more credible and trustworthy to potential customers. Appearing at the top of search results can help small businesses build credibility and trust with their audience. This can ultimately lead to more customers choosing to do business with them. Optimizing a small businesses website for relevant keywords and providing valuable content, small businesses can attract and retain customers. While also ultimately leading to increased sales and growth. Overall, investing in SEO can provide small businesses with a competitive edge and help them reach their business goals.
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Does SEO really work for small business?SEO, or search engine optimization, is a digital marketing strategy for optimizing a website to improve its visibility on search. Many small businesses wonder if SEO is worth the investment and if it can truly help them grow their online presence. The answer is yes, SEO can be incredibly effective for small businesses. One of the main benefits of SEO for small businesses is that it helps drive organic traffic to their website. Optimizing their website for relevant keywords and creating high-quality content, small businesses can improve their search engine rankings. In addition to attract more visitors to their site that is interested in their products or services. This can lead to increased brand awareness, more leads, and ultimately more sales. Additionally, SEO can help small businesses build credibility and trust with their target audience. When a website appears at the top of search engine results pages, it is more trustworthy and authoritative. This can help small businesses establish themselves as industry leaders and attract more customers. Overall, SEO is a cost-effective way for small businesses to reach their target audience. By investing in SEO, small businesses can increase their website traffic, generate more leads, and ultimately grow their business.
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How much does basic SEO cost?The price of basic SEO can change based on factors like website size, industry competition, and SEO campaign goals. On average, basic SEO services can range from a few hundred dollars to a few thousand dollars per month. Basic SEO services typically include keyword research, on-page optimization, content creation, and link building. These services are essential for improving a website's visibility in search engine results and driving organic traffic. It's important to note that investing in SEO is a long-term strategy that requires ongoing maintenance and monitoring. SEO services may seem expensive at first, but they can attract more visitors, customers, and sales to your website. This makes the investment in SEO worth it. Ultimately, the cost of basic SEO will depend on the specific needs and goals of your website. Experts recommend consulting with an experienced SEO agency to determine the best strategy and budget for your business.
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How much does full SEO cost?The cost of full SEO services can vary greatly depending on a number of factors. Some of the key factors that can influence the cost of SEO services. Factors include: Size and complexity of the website the competitiveness of the industry Specific goals and objectives of the SEO campaign level of experience and expertise of the SEO provider SEO services can cost anywhere from a few hundred to several thousand dollars per month. Basic services are cheaper, while more advanced services are pricier. Some SEO companies may charge for specific services like website audits or keyword research on a project basis. Remember, investing in SEO services is crucial for the long-term success of your website and online presence. A good SEO campaign can help your website appear more in search results and bring in more organic traffic. It can also increase your online conversions and revenue. When considering the cost of SEO services, compare what different providers offer. Also, look at their success rate and pricing to help you get the most value for your money.
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Why is SEO so expensive?SEO can be expensive for a variety of reasons. One important factor is the skill needed to optimize a website for search engines effectively. SEO is always changing and involves understanding search engine algorithms, researching keywords, optimizing content, and building links. This expertise often comes at a high cost, as experienced SEO professionals command higher rates for their services. Also, the time and effort needed to create and keep up a good SEO plan can add to the overall cost. SEO requires continuous monitoring, analyzing, and adjustments to stay current with search engine changes and competitor tactics. SEO is not a one-time job, but an ongoing process. This work takes a lot of time and effort, which can increase costs for businesses wanting to invest in SEO. Furthermore, the competitive nature of the SEO industry can also drive up prices. Businesses are recognizing the importance of SEO for increasing website traffic and search engine rankings. This has caused a greater need for SEO services. More people wanting SEO services has made the market more competitive, causing agencies and professionals to charge higher prices. The cost of SEO can vary based on expertise, time, effort, and industry competition. SEO can be expensive for a small business owner who has narrow margins. However, the benefits of increased visibility, traffic, and conversions make it a worthwhile investment. Businesses looking to improve their online presence should consider investing in SEO.
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Can I do SEO myself?Yes, you can definitely do SEO yourself as a small business owner but it will take away a lot of time. SEO, or search engine optimization, is improving your website to be more visible on search engines such as Google. Improving your website and learning SEO basics can be difficult. However, there are many online resources available to assist you. These resources can provide guidance and support in enhancing your website. Take advantage of these tools to make the process easier and more manageable. You can improve your website's SEO by researching keywords, optimizing pages, creating good content, getting backlinks, and tracking performance. Learn about SEO and use these strategies on your website to boost your search engine rankings and attract more organic traffic. Keep in mind that SEO is an ongoing process and requires consistent effort to see results. It's important to stay updated on the latest trends and algorithm changes in SEO. This will ensure that you optimize your website for search engines. Keeping up with these changes will help improve your website's visibility and ranking on search engine results pages. Doing SEO yourself can save money and increase website traffic if you invest time and effort.
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Does Google charge for SEO?No, Google does not charge for SEO or Google Business Profile listings on Google Maps. SEO is making changes to your website to improve its visibility in search engine results. These changes can include optimizing content, improving website speed, and building backlinks. By implementing SEO strategies, you can increase your website's chances of ranking higher in search engine results. Google Ads is a form of paid advertising. SEO is about improving your website's content, structure, and backlinks to boost its search engine rankings naturally. Google provides guidelines and best practices for SEO, but does not charge a fee for implementing these strategies. Google does not charge for SEO. However, you may need to pay for an SEO agency or tools to improve your website's SEO.
Website Management Tools We Use
Small to medium-sized businesses require various tools to effectively market their products and services. Web management tools we use we use are Wix, WordPress, Squarespace, and Webflow. A few marketing tools we use are SEMrush, Google Drive, and slack. Social Media management tools we use are dollar eighty software, Canva, and Photoshop.
These tools are essential for reaching their target audience, increasing sales, and achieving their business goals. These tools can improve your online presence. We use SEMrush especially to complete our search engine optimizations, content planning, and monitoring. They perform multiple functions to track performance and boost visibility on search engines.
They can also help you connect with customers on social media. Additionally, they can make operations more efficient. Utilizing a combination of these tools can help businesses market their products or services successfully.