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How To Become SEO Compliant in 5 Steps With No Extra Costs

Updated: Mar 29


An SEO compliant website performing at it's best.


In today's digital age, most online experiences start with a search engine. It's crucial to make sure your website meets the latest Search Engine Optimization (SEO) standards to be successful.


SEO compliance is not about fooling search engines to rank your site higher. The goal is to make a website user-friendly and informative for search engines.


The website should be easy to navigate and offer valuable information. It should also be trustworthy and useful to users. Search engines prefer websites that meet these criteria.



What does SEO Compliance mean to you?

  • Helpful to Users and Search Engines

  • Full of Ads

  • Human Written Content

  • Whatever Google Ranks



This guide shows how to make your website SEO-friendly in five steps. It focuses on E-A-T, useful content, and optimizing your website. These 5 steps will help your website pages rank higher in Google and other search engines.


Step 1: Deep Dive into E-E-A-T and Helpful Content

Understanding E-E-A-T

At the core of Search Engine Compliance is establishing: Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T). This framework is pivotal in Google's evaluation of content quality and relevance.

Websites and creators with expertise, experience, and audience trust rank higher in search results. They are more likely to appear at the top of search engine rankings. This is because their knowledge, skills, and credibility make them more relevant and valuable to users. Search engines prioritize such content to provide the best possible results to their users.


Creating Helpful Content

Google's helpful content update underscores the importance of crafting content with the user's needs in mind. This involves a shift from writing for search engines to prioritize genuine value for your readers. It involves answering questions comprehensively, solving problems, and providing insights that directly align with user intent. Content should be informative, engaging, accessible, and trustworthy to fully satisfy the searcher's query.


Step 2: Technical SEO Foundations for SEO Compliant Websites

Ensuring your website's technical infrastructure is seo compliant is crucial for both user experience and search engine crawling. This includes a logical and clear website structure, mobile optimization, and speed enhancements.


  • Website Structure and Navigation: A well-organized site with clear navigation helps users find what they need and aids search engines in understanding your site's hierarchy and content importance​​.

  • Mobile Optimization: With mobile-first indexing, Google uses the mobile version of the content for indexing and ranking. A mobile-optimized site is, therefore, imperative for compliance and user satisfaction​​.

  • Speed and Performance Optimization: Site speed is a direct ranking factor and critical for keeping users engaged. Ways to make your website load faster include compressing images, using a CDN, and reducing CSS and JavaScript files.

  • Remove Duplicate Content: Duplicate title tags, meta descriptions, and other content from another page can lead to confusion for Search Engines.


Step 3: On-Page SEO Strategies

Achieving SEO compliance extends beyond the technical framework of your site into the realm of on-page optimization. This stage improves your website content to meet user needs and search engine guidelines effectively.


Keyword and Audience Research

Utilize an E-E-A-T lens to guide your keyword and audience research. It's not just about identifying the terms your audience uses but understanding the context and intent behind those searches. Focus on topics that showcase your expertise and meet user intent, providing genuine value. This ensures that your content not only finds but also resonates with your audience and satisfies their needs.


Researching your ideal user can also make your web content keyword rich. Content that is well-written with E-E-A-T often is. This increases visibility in searches and results on both desktop and mobile devices.


Meta Tags and Descriptions

Meta titles and meta descriptions play a crucial role in click-through rates from search results. They should be crafted to accurately reflect the content of the page while also enticing users to click through. Headings, on the other hand, help organize your content for readers and search engines. Using relevant keywords in headings can improve your content's relevance and structure, making it more accessible and understandable​​.


Image Optimization and Alt Texts

Images enhance the user experience but can also impact site performance and accessibility. Optimizing images involves compressing file sizes without sacrificing quality and ensuring fast loading times. Alt texts are crucial for SEO and accessibility, providing a textual description of an image for search engines and users who rely on screen readers. Descriptive, keyword-inclusive alt texts contribute to image search visibility and overall page accessibility​​.


Step 4: Off-Page SEO and Authority Building

Building your website's authority involves off-page SEO strategies that enhance your site's reputation and visibility across the web.


Link Building Strategies

High-quality backlinks from reputable sites signal trustworthiness and authority to search engines. Focus on earning links through creating valuable content, guest blogging, and forming partnerships within your industry. This not only enhances your site's SEO but also expands its reach and visibility​​.


Social Media and Brand Presence

Social media platforms offer an opportunity to build your brand's presence and engage with your audience. Social signals do not directly affect rankings. However, having a strong presence on social media can increase website traffic and enhance brand awareness. This can indirectly benefit SEO efforts.


Local SEO and Google My Business

For businesses serving local communities, optimizing for local search is crucial. Make sure your Google Business Profile has correct contact info, hours, and reviews to be accurate and complete.


Local SEO strategies also involve optimizing your site for location-based keywords and ensuring your presence in local directories​​. Optimizing your local listings will increase search engine results page serps.


Step 5: Continuous Improvement and SEO Maintenance

The landscape of SEO is perpetually evolving, driven by changes in technology, user behavior, and search engine algorithms. To remain compliant and competitive, a strategy of continuous improvement and regular maintenance is essential.


This final step underscores the importance of an iterative approach to SEO, focusing on regular audits, updates, and performance monitoring.


Regular Content Audits and Updates

Content is the cornerstone of your SEO strategy, but its effectiveness can wane over time. Conducting regular content audits helps identify areas for improvement, outdated information, and new opportunities to meet user needs. Updating old content to reflect current information, expanding on topics of growing interest, and removing irrelevant pages can rejuvenate your site's appeal and relevance. This ongoing process ensures your content continually meets E-E-A-T standards, serving your audience's evolving needs​​.


Technical SEO Audits

Regularly check your website's technical setup to fix any problems that might slow down search engine visibility and indexing. This includes checking for broken links.


It also involves ensuring the site functions well on mobile devices. Additionally, it requires speeding up the site. Lastly, it involves correctly using tags.

Regular technical audits are important for keeping your website running smoothly and making sure users can find it easily.


 

Book a FREE SEO Consultation (Audits Included)

Receive a Technical SEO and Keyword Audit when you book a free 30 min. SEO Consultation. It also includes a free SEO and Content Strategy.




 

Monitoring SEO Performance

Google Analytics and Google Search Console can show you how well your website appears in search results. They can also track user behavior and identify any issues with your site's listing.


It is important to track key numbers to evaluate the effectiveness of your SEO strategies. These numbers include organic traffic, bounce rates, conversion rates, and keyword rankings.


By monitoring these metrics, you can assess the performance of your tactics and make informed adjustments. This data-driven approach allows you to optimize your SEO efforts for better results. This ongoing process of analyzing, improving, and optimizing is important for adjusting to the changing nature of SEO and maintaining success.


Conclusion

SEO compliance requires ongoing evaluation, optimization, and adaptation, not just a one-time effort. To succeed in SEO, follow these steps.


Focus on E-A-T and useful content. Build a solid technical SEO base. Use on-page and off-page strategies.


Continuously improve and maintain your efforts. This will set you up for long-term success.


This will set you up for long-term success. This commitment to excellence, adaptability, and user focus is what will keep your site compliant, competitive, and compelling in the ever-changing digital landscape.


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