Digital Marketing Blog

Good design is not decoration. What a well-designed site does that a poorly designed one cannot, in terms you can check on your own site.

Ten tools that monitor search engine rankings, what each is genuinely good at, and the part most lists skip: what a ranking position is actually worth now.

The sections a search engine marketing report should contain, what each number is telling you, and which parts you can safely ignore.

When someone starts helping with your marketing, they need access to your Google Business Profile. A surprising number of business owners solve this by handing over their password. Do not do that. There is a built-in way that takes about a minute and that you can reverse whenever you like. The steps, current as documented by Google Go to your Business Profile. Select More, then Business Profile settings, then People and access. At the top left, select Add. Enter the person's

Somebody has asked you for your Google Business Profile ID and you cannot find it. It is in a settings menu most owners never open, and Google has moved it at least once, which is why so many sets of instructions online are wrong. Here is the current location, from Google's own documentation: Go to your Business Profile. The simplest way is to search for your business name while signed in to the Google account that manages it. Select More, then Business Profile settings, then

You open the landing page report in GA4, and a large share of your sessions are attributed to a page called (not set). It is not a bug and it is not missing data exactly. It means GA4 could not work out where that session began. Google documents the cause for this specific dimension in one line: a session does not have a page_view event. Everything below follows from that. Why a session would have no page view A session is opened by a session_start event. The landing page is

A traffic drop has a small number of likely causes. How to tell them apart with free tools, and what to fix first in each case.

Every person you want to reach spends the day discarding almost everything aimed at them. That discarding is not rudeness or apathy. It is selective attention, and it is the single largest obstacle between a marketing budget and a result. This page explains what selective attention is, how it differs from the terms it gets confused with, and what the research implies for anyone trying to be noticed. What selective attention is Selective attention is the mind's ability to conc