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Your business's SEO, done for you. One expert quietly making you easier to find online, every week, for a flat $297 a month. One client at a time.
We focus on the part of SEO that's fully in your control and fully verifiable: your own site.
You work directly with the person doing the work - no account manager, no hand-off.
THE PROBLEM
"The right clients can't find me online, and I don't have time to figure out why."
Or they do find you, look you up, and what they find doesn't match what you actually do.
Being hard to find is one problem. Not having the hours to work out why is the other. That second one is why done-for-you is the answer — not a course, not a tool, not another dashboard to learn.
What changes for you isn't on a chart. It's that this stops being the thing you keep meaning to get to.
1. What happens each week
Every week, 5 changes go onto your site.
Next week, 5 more.
1
RECOMMEND
We find what could be better
We find where your pages could b better - drafted by the system, and read by me before any of it is approved.
2
OPTIMIZE
We make the changes
I make the change myself - on your site, in your own editor. Not a list of homework.
3
TRACK
You see what changed
You see exactly what changed and where you're showing up, in plain language - every change on a list, so nothing appears on your site that you can't account for.
Repeat
Next week, again. - there is always something that could be better, which is why this does not have a finish line. Seearch keeps moving, so the work keeps going.
Every week you get 5 recommended SEO optimizations. We complete those optimizations on your site, typically Wednesday through Friday. And we update your Dashboard every Friday.
What it costs you: almost nothing. One client told me he spends about 5 minutes a week on this - reading what changed. No meeting, no homework, nothing sitting in your inbox waiting for your approval.
The person who reviews your work is the person who does it, and the person who answers your email. There is no account manager, no hand-off, and no team to be reorganised out from under you.
Spencer Capron. My name is on every recommendation, because I'm the one who read it.
How we make sure it's right
Checked twice. Once before it's approved, and once on your live page after it's done.
Every change gets checked against the facts you gave us about your business - what you do, and what you don't. And one rule for everyone: nobody gets to promise a result they can't control.
1
Before it's approved
The drafted change is checked first. If it claims something you don't offer, or promises a result nobody controls, it gets flagged. I can't approve a flagged change, so it never reaches your site.
2
After it's live
We read your live page again, to check the change was made properly. Then we check the whole page, not just the new bit — because a sentence can be fine on its own and wrong next to another one.
And you can check us
Every number we ever showed you is still answerable, months later.
Every figure the portal displays gets written to our own permanent record the moment you see it. So "what did you tell me in week twelve?" has an answer in week forty — even if Google has since revised the number or rolled it out of their reporting window.
The same record holds every change made to your site. It can be added to. It cannot be edited or deleted.
And you can see where each number came from. You get two numbers, side by side. One is visits from Google Search. The other is visits from search engines generally. When the two disagree, it usually means the measuring broke — not the business.
IF YOU EVER LEAVE
Every change we make to your site stays yours. Permanently.
The work happens on your own site, in your own editor. We don't host anything, we don't rent you links, and we never take ownership of your site — we'd say no if you offered.
So there's nothing to switch off when you go. The titles, the descriptions, the speed work, the optimizations — they're on your pages, and they stay there whether you keep paying or not.
WHERE SEARCH IS GOING
We're not selling you AI search, and here's exactly why.
There are people selling AI-search packages right now. We are not, because we cannot yet measure what they claim to move — and we would rather say that than sell you a number neither of us can check.
So we don't sell it, and we don't pretend the on-page work we do is secretly AI optimization. The technical work on this page is classic SEO and we call it that.
"As the evidence and tooling mature, we'll expand what we do here — and we'll tell you what we can and can't measure."
IF YOU'RE NOT DECIDING TODAY
I don't expect a decision on the first visit.
Reading a page is not the same as being ready, and I'd rather you took the time you need than talked yourself into something on a Tuesday night. Leave your email and I'll write when an opening comes up — that is the entire commitment. No sequence you can't reply to, and nothing lands on your calendar for leaving an address.
Why there are openings at all: a solo operator serves only so many Seats. When they're full it's a waitlist, and when one comes free I work down the list.
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