Growth

Capron Media

Social Media Management Agency

Communicate excellence with every interaction

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TESTIMONIALS

Very professional, on time and has a great work ethic. Thanks, Spencer!

Curtis / Owner of Jescher Apparel

Why use social media for Marketing Purposes?

Social media marketing is a broad term for marketing techniques that use social media sites for promoting products, brands and other marketing activities. It can be used to build relationships with consumers and influencers, develop specific campaigns, generate leads or increase traffic to a website. It's not just the large businesses that can benefit from social media. Businesses of all sizes can use these tools to expand their customer base, create new relationships and make more sales.

Today, many companies see an opportunity in using social media channels as a way to market their products as well as connect with their customers. The best part is that it's free! In fact, nearly 83% of companies claim that social media has increased their customer base without spending any extra money.

A Social Media Agency

Social media marketing is now a vital part of the digital marketing mix. A social media management agency can be invaluable to your business if you’re trying to reach more customers with less time and money. A social media agency manages all aspects of social media for a company. This includes the strategic development of content, keeping up with trends in the digital world, and posting to all appropriate accounts on behalf of the company they represent.

 

A well-run social media agency can help companies grow their brand and gain new customers through various strategies and creative ideas. The main purpose of a social media management agency is to help their clients grow their online presence on websites such as Facebook, Twitter, Instagram, LinkedIn, etc. By using an agency that specializes in social media marketing, businesses can better control both their brand image and the quality of their posts. Businesses that use agencies are also able to tap into data from those channels so they can better understand what makes their audience tick.

Why hire a social media management company?

Social media is a powerful tool that allows you to connect with people in ways you may never have thought possible. It has the power to spread news and information quickly, and it can help you build your brand while keeping your audience engaged. However, there is so much noise on social media these days that it's easy to get lost in the shuffle. Social media is incredibly time-consuming. You may believe that spending a few hours each day posting on Facebook, Twitter, LinkedIn and other platforms is enough to reach your target audience. While this type of strategy might work for a handful of companies, it certainly isn't scalable for businesses with more complex objectives like selling a product or building a brand. You need a dedicated team to handle social media for your business if you want to take things to the next level. By hiring an agency, you can keep your focus on the bigger picture while still finding new customers and improving customer retention rates through targeted posts and advertising.

Expertise

Agencies are experts in communicating your message through social media.

Efficiency

Agencies don’t take 2 years to get accustomed to managing your social media accounts, unlike new employees. 

Time Savings

Doing it yourself or hiring an employee takes too much time away from your business.

Mountains in Clouds

What does a social media company do?

Have you ever wondered what a social media agency does? Social media campaigns have been around for a while now, but businesses still have questions about how it works for them. There are several parts to using social media for marketing purposes. Each part giving you a clearer picture of what these agencies do.

 

First comes the strategy, which defines the who, what, and how of marketing your business on social media; this includes creating a plan that includes the use of metrics, audience demographics and behaviors, creation of campaign ideas from strategy sessions, ideation sessions, content calendars creation with copy and design team using research tools such as Google's keywords planner and insight tool, publishing to platforms and scheduling posts for specific times on a calendar or as automated posts through Twitter lists and Facebook groups, replying to comments, direct messages and mentions as soon as possible through the month with messaging that is relevant to your customers throughout the entire month until they interact back with you through the same channels again.

 

Reporting is done on a continuous basis through the platforms themselves. Community management focuses on timely conversation with your customers throughout the entire month. This includes replying to comments, direct messages or mentions as soon as possible throughout the month.

Social Media Strategy

Defines to whom, where, and how your business should be marketed on social media. This is also known as the creative brief.

Community Management

Replying to comments, direct messages, and mentions in a timely and professional manner as defined by the tone of voice section of the social media strategy.

Content Publishing

Completed content is scheduled using a content calendar and published to social media accounts.

Social Media Campaigns

A single strategic idea that many social media posts can be created from.

Content Creation

The process of creating images, graphics, and the copy for social media posts relating to the social media campaign idea. 

Reporting and Analytics

Shows the results of social media campaigns on social media accounts through a presentation of data.

Benefits of a Social Media Agency

Social media optimization can be a confusing topic to many people. It is difficult to just jump in and create an account for your business or brand on each and every social media network that is out there. In addition, the number of networks that are available is growing by the day. There is no question that having a presence on social media sites can help your business grow. When you consider the number of people who are using social media sites, it makes sense that being active on these sites can help your business grow, too. The only issue with this is that there is also a great deal of competition among businesses. This means that if you are going to take advantage of the opportunity to use social media, you need to do so in a way that makes your business stand out.

Improved Reputation

Social media marketing is a convenient and cost-effective way to reach customers and clients for your business. No matter what type of business you're running, social media can be used to promote products and services, create relationships with your customers, and drive traffic to your website.

Decrease Sales Cycle

Replying to comments, direct messages, and mentions in a timely and professional manner as defined by the tone of voice section of the social media strategy.

Reach More People

You've heard it time and time again: social media is not just a tool for sharing pictures or entertaining friends. Today's most successful businesses find that the combination of content, conversations, and targeted messaging can be a powerful way to attract, engage, and even convert new customers.

Reduced Anxiety

With social media management, you won't have to check your phone every five minutes asking yourself "Did I post that yet; Did I do that thing?" We will do it all for you!