Your website traffic is coming from somewhere. Find out which reports indicate how traffic arrived at a website in this helpful article.
Which reports indicate how traffic arrived at a website?
Website traffic sources are reported by Google Analytics and by your websites CMS. Let's look at which reports indicate how traffic arrived at a website.
For Webflow website owners, use the Google Analytics Acquisition reports. Webflow does not have built in website analytics and encourages website owners to use Google Analytics.
Website Traffic Reports in Google Analytics
Google Analytics shows your website traffic sources through its User acquisition and Traffic Acquisition Reports. Both reports show your website traffic sources. In this section, I answer how they are different and where to find them in Google Analytics.
What is the difference between User Acquisition and Traffic Acquisition in Google Analytics?
User acquisition is the number of people who have clicked through to your website. Traffic acquisition is the number of times anyone clicked through to your website, even if it is the same user.
Google Analytics G4 property was created to see the number of users of a website or app over all devices. Eliminating duplicate traffic sources in the traffic acquisition data.
User Acquisition Reports
User acquisition Reports show the number of users who arrived on your website from every source. It covers organic search, paid search, organic social, paid social, and direct traffic sources.
The report can be found under the Life Cycle tab and in the Acquisition tab on the left side of the display.
Life Cycle > Acquisition > User Acquisition
Traffic Acquisition Reports
Traffic acquisition report show the total traffic that arrived on your website through each traffic source. It covers the same sources as the user acquisition report, but often shows more traffic because some users arrived on your website more than once.
To find the Traffic Acquisition Report, look for the following sequence of tabs.
Life Cycle > Acquisition > Traffic Acquisition
Website Traffic Reports in Wix Marketing Overview
You can find which reports indicate how traffic arrived at a website on Wix through their Marketing Overview report. I'll cover how you can find the Marketing Overview report next.
How to find the Marketing Overview Report in Wix
In the Wix website manager, look for the left navigation menu. Go down to Analytics and Reports. Lastly, click on Marketing Overview to see your report with your website traffic broken down by source.
Website Manager > Analytics & Reports > Marketing Overview
Website Traffic Reports in Squarespace
Squarespace reports can help a business see where they are getting most of their traffic and how they should spend their budget to get customers. Let's look which reports indicate how traffic arrived at a website on Squarespace.
How to find your Traffic Source Report in Squarespace
To find your traffic source report, first select your website. In the navigation menu on the left, click analytics. Third, you want to click traffic. Finally, look in the horizontal menu under traffic and select Traffic sources.
Site > Analytics > Traffic > Traffic Sources
Website Traffic Reports in WordPress
Your WordPress website uses a plugins to add functionality. The creators of WordPress created Jetpack stats to track and show your website traffic sources. Here's how you find it.
How to find your Traffic Source Report in WordPress using the Jetpack Stats Plugin
In your WordPress website, go to WordPress Admin or WP Admin. Next, go to the Jetpack tab. Thirdly click Traffic to see your stats.
WP Admin > Jetpack > Traffic
Need help increasing your website traffic from organic search? Capron Media is an seo and website design agency that can help.