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Digital Marketing Blog
How Long Does SEO Take to Work?
The honest answer depends on which of two clocks you are on. What moves in days, what takes months, how to tell it is working before the ranking moves, and the numbers from our own site including the part we cannot attribute.

Spencer Capron
4 days ago6 min read
What Is an SEO Retainer?
A retainer buys capacity, not output, and that one distinction explains most of what goes wrong with them. What drives the price, and the four questions to ask before you commit to a monthly bill.

Spencer Capron
4 days ago4 min read
Wix SEO: The Complete Guide to Ranking a Wix Site
Most guides to this subject are a list of tips. This one is organised around a different question, because it is the one that decides how much work you are actually signing up for: which parts of ranking a Wix site does the platform already handle, which parts are yours and nobody else's, and which parts nothing on any platform can fix. Everything below sits in one of those three buckets, and there is a checklist at the end you can run on your own site without buying anything

Spencer Capron
4 days ago11 min read
Wix vs Squarespace vs WordPress: Choosing by What You Will Need Later
Every comparison of these three platforms comes down to a feature table, and the feature table is the wrong tool. All three can build a decent small site in week one, which is the only period a feature table describes. The differences that decide whether you regret the choice show up in year two, when you want to change something, hand it to somebody else, or be found for something. Choose against year two, not week one So the questions below are not about what each platform

Spencer Capron
4 days ago4 min read
How to Hire a Wix SEO Consultant
Hiring someone to do SEO on a Wix site is a narrower problem than hiring an SEO generally, and the difference is worth understanding before you talk to anyone. The platform decides some things for you, leaves others open, and the person you hire will spend their time in whichever category your site actually needs. Most quotes do not say which. What a consultant can actually change on your site Ask this first, because it sets the size of the job. The fields the platform gives

Spencer Capron
4 days ago4 min read
What a Wix Website Actually Costs to Run
Search for what a Wix site costs and you get a plan price. That number is real and it is usually the smallest part of what you end up paying. This is the rest of it. We are deliberately not quoting current plan prices here, because they change and a number in an article outlives the change. Wix publishes its own, they are correct by definition, and the link is at the bottom. The six things you actually pay for The plan The advertised number, and the one everybody compares. Tw

Spencer Capron
4 days ago4 min read
How to Tell Whether SEO Advice Is Worth Acting On
Advice about your website arrives long before you hire anyone. A free audit, a tool that scores your pages, a paragraph from a chatbot, a friend who did this at their last job. Most of it is not wrong. The problem is that almost none of it tells you whether it is worth your Tuesday afternoon, and that is the only thing you actually need to know. The six questions Run any piece of advice through these before you act on it. They take about a minute and they are ordered so that

Spencer Capron
5 days ago3 min read
What SEO Actually Changes About Your Search Results
Most answers to this question explain what SEO is. That is a different question. This one is about the result on the page: which parts of it you can change, which parts you cannot, and what tends to move first. The four things a search result is made of Before anything can change, it helps to know what is there. A standard result has a clickable headline, a web address, a short description underneath, and a position relative to everything else. Those four behave very differen

Spencer Capron
5 days ago4 min read
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