Digital Marketing Blog

A behavior flow chart shows the path visitors take and the point they leave. How to read one, and what to change once you have.

What belongs in an SEM report, what to leave out, and how to build one that answers the question the person reading it actually came with.

You open the landing page report in GA4, and a large share of your sessions are attributed to a page called (not set). It is not a bug and it is not missing data exactly. It means GA4 could not work out where that session began. Google documents the cause for this specific dimension in one line: a session does not have a page_view event. Everything below follows from that. Why a session would have no page view A session is opened by a session_start event. The landing page is

A funnel and a website are not two products you choose between. What each one is for, the four stages, where sites actually lose people, and when you do not need a funnel platform.

Most small businesses have analytics installed and never open it, which is a reasonable response to a tool that presents fifty numbers and no opinion about which of them matter. This page is about the small number that do. What analytics is actually for One thing: telling you which of your efforts produced something, so you can do more of that and stop the rest. Every other use is secondary. If a report cannot change a decision, it is not worth reading. That single test remov

Reports are easy to collect and hard to act on. A short method for getting from a number you noticed to a change you actually made.

The reports that tell you how people reached your site are the acquisition reports, and in Google Analytics 4 there are three of them answering slightly different questions. The three reports and what each is for Traffic acquisition. How sessions arrived. This is the one you want most of the time. User acquisition. How people first found you, ever, rather than how they arrived this time. Useful for understanding what starts relationships rather than what continues them. The l