Your real search performance
Where you're showing up and how it's moving, over time — from Google's own data, not our summary of it. Whatever history Google is still holding for you gets captured the week you join. Google only keeps so much history, and the window rolls forward. What drops off the back is gone for good. The sooner we start, the more of yours you keep.
What we changed, every week
Each optimization, what it was before, what it is now, and why. Nothing happens to your site that isn't on that list — so you never have to look at your own site, notice something new, and wonder whether that was us.
Your business, in your words
What you told us you offer and don't offer, visible and editable any time. It's what both checks run against, so if it drifts, you update it — not us. And you can read the SEO strategy your weekly work comes from — the current one, not a summary of it.
You'll see visits from Google Search beside organic visits from search engines generally, not just Google. If one drops and the other doesn't, something probably broke in the measuring — a tracking tag removed, or a cookie banner changed. When both move together, it's real.
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Neither number can tell you that on its own. That's why the second one isn't redundant.
Your history from before we started is on the chart too, and the day we began is marked on it — so you can always see what was us and what wasn't.
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And if a data source isn't connected, it says so — you won't get a zero that looks like no traffic. If Google can't be reached, it says that instead. A figure that's still settling is labelled as still settling, so a number never quietly changes between one visit and the next.
Every item carries one of four: New · Approved · In Progress · Completed. "Approved" means I approved it — it is never a decision sitting with you.
Every number the portal shows you goes into our own record the moment you see it. It stays there even after Google revises the figure, or drops it out of their reporting window.
The same record holds every change made to your site. It can be added to. It cannot be edited or deleted. That is a property of how it's stored, not a promise about how we behave.
Three things that sound like small print and are not. Open the ones you care about — each heading is the whole answer.
A portal that shows you the work, the result, and the receipts.
4 · What you'll actually see
What we'd need from you
Three things from you, once. One of them decides whether we're a good fit.
Does this work with my site?
Wix, including Wix Classic, Squarespace, and WordPress. If your site is custom-coded, this isn't a fit, and I'd rather you knew now than on a call.
And what you'd grant
"What I need from you for onboarding is admin access to GA4, Search Console, and Co-Owner access to you Wix website. I will never ask you to hand us full-ownership of you site, and even if you offered to we'd say no. Co-owner is all we need to get the work done and done right without asking you for access each week. That would defeat the purpose of freeing up your time to run your business."
Two things about that, because they trip people up. When you grant access, Google sends you an automated email saying a user has requested access to an account you manage. It looks like phishing. It isn't, it's me. And you won't have to work out which account is which: we do this part together, not by instructions.
One weekly cycle. Then the next one.
We focus on the part of SEO that's fully in your control and fully verifiable: your own site.
1. What happens each week
Monday we find them. Midweek we make them. Friday you see them. Monday it starts again.
1
RECOMMEND
We find what could be better
Monday, we look at where your pages could be doing better - on the pages you already have.
2
OPTIMIZE
We make the changes
Wednesday to Friday, we make the changes ourselves, inside your own site editor. You don't get a list to work through.
3
TRACK
You see what changed
Friday, your dashboard updates with what changed and what it did.
Repeat
Next week, again. - there is always something that could be better, which is why this does not have a finish line. Seearch keeps moving, so the work keeps going.
5 optimizations a week, implemented, plus ongoing A/B testing of titles and descriptions.
And none of it lands on you. No weekly call. No approvals queue. Nothing that stops because you had a busy week. The only thing this asks of you is that you read what changed — and one client told me that takes him about five minutes.
2 · How you see it working
You see the work and the result - including the weeks nothing moved.
Progress here isn’t a finish line, so it doesn’t look like one. It looks like this:
Every week you can see what changed. From month two you can see what happened after, with the day we started marked on the chart — so you’re comparing against where you actually began.
Some weeks the numbers move. Some weeks they don’t, and those weeks are on the chart too.
The work: exactly what changed on your site this week, in plain language. The result: where you're showing up, and whether it's improving.
Both, every week. You never have to ask what we've been doing, and you never have to take our word for it — the changes are on your own site, where you can see them.
Including the weeks a test didn't move anything. That's not a gap in the reporting; it's how we know what to try next.
3 · How the work gets made — and how we make sure it's right
AI drafts it. A documented system makes sure it's right.
Each week's changes are drafted with AI. Then I read every one before it's approved, we make the change on your site, and an automated check runs against your own confirmed business facts before anything goes live. Nothing reaches your site because software decided it should. That's the whole reason the checks exist — speed is worth nothing if the output can't be trusted.
Gate one — before I'm allowed to approve it
Every drafted change runs through the Business-Context Compliance Check — a check that what we are about to publish matches the facts you gave us about your business — before it reaches my review queue, against the business facts you confirmed yourself. Two things get caught:
A claim you don't stand behind
Copy that would have your page advertise a service you don't offer. The flag names the sentence and the confirmed fact it contradicts - not a page-level pass/fail that leaves me guessing.
A promise nobody can keep
Copy that would promise an outcome - rankings, traffic, results. Because it isn't true, and it would sit on your site under your name, not mine.
Gate two - after it's live on your page
Once the change is made, your page is re-read from the live web and checked again, for two different things:
Does the whole page still hold up?
The entire page's copy is re-checked, not just the edit. A sentence can be perfectly fine on its own and wrong sitting next to another one - so the second pass reads the page as a reader would, whole.
Did it actually get done?
The live page is compared against what was supposed to change. An optimization that was approved but never correctly applied gets caught here rather than quietly counted as finished.
A cycle isn't complete while a flag is open. If one is cleared, someone has to say why in writing, and that reason is kept.
And when either check catches something, the work goes back round until it's right. Nothing is marked complete with a flag still open - the two ways out are correcting it, or a written decision on the record.
I built both checks against the specific ways this work goes wrong, and those exact cases are still in the test suite that proves the checks work.
7 · What we don't do
What a Subscription does
On-page: titles, metas, headings, internal linking, alt text
Improving the copy already on your pages
Speed and Core Web Vitals
Making sure Google can find, read and list every page you want it to - crawling, indexing, canonicals, redirects and sitemaps
Schema markup and URL issues (classic SEO)
A/B testing titles and metas, visibility tracking
What it doesn't
Google Business Profile / local listings
New pages or new content
Redesign or rebuild pages or websites
Custom development or code
Off-page / link building
Social, ads, email, content marketing
If most of your customers find you through the map results rather than through your website, that's the part we don't touch - and I'd rather you knew that before you paid than after.
Scope
We focus on the part of SEO that's fully in your control and fully verifiable: your own site.
Ethics
A lot of what the SEO industry has sold over the years works right up until Google's next update — and then it takes the site down with it.
We don't do any of it, on anyone's site:
Buying links, link schemes, private blog networks or paid guest-post rings
Keyword stuffing - cramming terms into copy until it stops reading like English
Hidden or invisible text - white on white, text behind images, 1px fonts
Cloaking - showing Google one version of a page and you another
Doorway pages - throwaway pages built for a search engine that no real customer would ever want to land on
Spun, scraped or mass-generated filler passed off as content
Sneaky redirects - sending a visitor somewhere other than the page they clicked
Expired-domain tricks - buying a dead website for the reputation it used to have
Comment and directory spam
Guaranteed rankings - nobody can guarantee them, and anyone selling them is selling you the risk
And we won't put a claim on your site that your own industry's advertising rules don't allow.
Everything we do is something we'd happily show you, in writing, on your own site.
8 · What we don't promise — and what you keep
Nobody can promise you a ranking. Here’s what you keep anyway.
No rankings promise. No traffic number. No revenue outcome. We'll describe the work and show you what it did.
"No, there's actually no contract, you can cancel anytime. It keeps us accountable and gives you the power to choose us every single time."
And cancelling isn't a cliff edge: you keep the rest of the month you've already paid for, and the work already under way still gets finished. Nothing is left half-done on your site.
And if you do leave, everything we did stays yours.
Every change was made on your own site, in your own editor — so there is no account to close and nothing to switch off. You don't get a copy of the work. You already have it.
9. What month one looks like
Month one: one sesion, a baseline, and then it just runs
1
Access. Co-owner on your site, plus Google Analytics and Search Console. Nothing starts before this, because nothing honestly can.
2
A baseline. Where you stand today gets recorded before anything changes, so that later, "it improved" means something specific rather than something we assert.
3
Your business, in your words. A short guided conversation about what you offer and, just as importantly, what you don't. Everything afterwards is checked against your answers, so this is the one part worth slowing down for. We do it together; you don't fill in a form alone.
4
Then the weekly rhythm starts, and it doesn't stop.