Digital Marketing Blog

Creativity is worth more in some parts of marketing than others. Where it earns its keep for a small business, and where process beats it.

A brochure site is the simplest useful website a business can have. What it includes, what it leaves out, and when it is the right choice.

What an SEO audit should contain, what it should cost you in time, and the questions worth asking before you pay for one.

One rule sits underneath most SEO advice, and it is not about search engines at all. What it is, and what follows from it for a small site.

Content-led SEO starts with the question a reader has rather than the keyword you want. What that changes, and how to measure whether it worked.

What belongs in an SEM report, what to leave out, and how to build one that answers the question the person reading it actually came with.

Pinterest works as a visual discovery engine rather than a general search engine. What it is good at, where Google still wins, and when to use each.

The questions worth asking before you hire an SEO provider, including the answers that should rule us out.