Digital Marketing Blog

If someone has emailed you offering to register your website with hundreds of search engines, you can delete it. That service solved a problem that stopped existing about twenty years ago, and paying for it today buys you nothing. What is still real is much smaller, takes about twenty minutes, and is free. This page is that, and then the questions people actually ask afterwards. What search engine registration means now There used to be dozens of search engines and each one n

A website revision is a change to a site you already have. A redesign replaces it. People use the words interchangeably and then get surprised by the bill, or by what happens to their search traffic afterwards. This page separates the two, and then covers the part that gets left out: what a redesign does to the rankings you already had. Revision or redesign A revision changes content or a component. New copy, a swapped photograph, a corrected phone number, an added page, a re

A redesign is the most reliable way for a business to lose search traffic it spent years earning. Not because redesigns are bad, but because the work that protects rankings is invisible, unglamorous, and usually nobody's job. Here are the failures in the order they cost you money. 1. Changing page addresses without redirecting the old ones This is the expensive one and everything else is a distant second. A search position belongs to a page address, not to your business. When

A slow Wix site is usually slow for reasons the owner put there, not because of Wix. That is good news, because the things you added are the things you can remove. This page separates what you control from what you do not, because a great deal of advice on this topic tells you to fix things that are not yours to fix. Find out what is actually slow first Do not start changing things. Measure, on a phone, on mobile data rather than your office connection. Your own experience of