Digital Marketing Blog

Digital marketing is a job title covering at least six different jobs, which is why the answer to what does a digital marketer do is usually so vague. This page separates them, and then answers the question everybody is actually asking, which is whether the job still exists in a few years. The jobs hiding inside the title Search. Making pages that appear when somebody searches, and making them worth clicking. Slow, compounding, unglamorous. Paid advertising. Buying attention,

Most pages with a title like this are an argument for hiring an agency, written by an agency. This one is written by an agency too, so here is the case against first, and it is a real case. The case against hiring anyone A good deal of the work is not hard. Submitting the site, writing honest titles and descriptions, completing your Google Business Profile, fixing broken links, publishing pages that answer questions customers actually ask. That is a real portion of the value

If someone has emailed you offering to register your website with hundreds of search engines, you can delete it. That service solved a problem that stopped existing about twenty years ago, and paying for it today buys you nothing. What is still real is much smaller, takes about twenty minutes, and is free. This page is that, and then the questions people actually ask afterwards. What search engine registration means now There used to be dozens of search engines and each one n

B2B search behaves differently from consumer search. How buying committees, long cycles and low volumes change what you should target.

Your Google Business Profile is usually the first thing a local customer sees, and it is very often the last, because they call the number without visiting your website at all. It is also the piece of marketing most likely to be half finished. This page covers what actually increases how often it is shown, in the order worth doing. What decides whether your listing appears Google describes local results as driven by three things, and it is worth knowing which of them you can

Most pages answering this question are built on statistics. A return of some number to one. A percentage of people who ignore adverts. Those figures are quoted everywhere and almost never sourced to anything you could check, and the ones that are usually come from a company selling the thing being measured. So this page does not use any. It answers the question by reasoning about your situation instead, which is the only way an honest answer can be given, because the answer g

Most guides to choosing an SEO agency are written so that no agency could fail them. Every criterion is soft enough that everybody passes, which means the guide has not helped you narrow anything down. This one is written by an agency, so read it with that in mind. It includes the situations where we are the wrong choice, because a list of criteria that cannot disqualify anyone is not a list of criteria. Here is the order that works. Decide whether you need an agency at all.

Wix has a built-in way to share a site for feedback before it goes live, and it is not the preview button. The shareable link, contributor access, and unpublishing.