Digital Marketing Blog

Creativity is worth more in some parts of marketing than others. Where it earns its keep for a small business, and where process beats it.

Content-led SEO starts with the question a reader has rather than the keyword you want. What that changes, and how to measure whether it worked.

Every person you want to reach spends the day discarding almost everything aimed at them. That discarding is not rudeness or apathy. It is selective attention, and it is the single largest obstacle between a marketing budget and a result. This page explains what selective attention is, how it differs from the terms it gets confused with, and what the research implies for anyone trying to be noticed. What selective attention is Selective attention is the mind's ability to conc

Content marketing changed more in the last two years than in the ten before, and most of the change runs in one direction: producing text stopped being difficult. This page deliberately has no year in its title. Trend pieces are written to be replaced, and a page nobody maintains becomes wrong on a schedule. What follows is what changed and what did not, which stays true longer. What actually changed Producing text became nearly free. Anyone can generate a competent article i

Content marketing keeps being declared dead. Three reasons it is not, and the shift in how it works that people mistake for its ending.