When deciding to build a website, there must be defined goals and outcomes. For this process, there is only one type of goal acceptable. A smart goal. Smart goals are specific, measurable, attainable, reasonable, and time-bound. Making sure each of these is well defined is an issue for most owners. No website launches and immediately becomes first on a Google ranking, it is not a reasonable goal. Ranking on the first page for your business name could be, however.
Refining the smart goals into a project roadmap. The roadmap includes each process step with completion and progress markers. Paperwork during this stage includes a statement of work. With agreement reached, onboarding will commence with the set-up of a project in our viewable project management system. Allowing transparency of process and integrity of the project.
Sitemap and Wireframe Creation
With the project scope in hand, the development of the sitemap will begin. The sitemap can be defined as the creation of organized pages of a website. A completed sitemap will then be turned into three wireframes. As defined by the creation of the header, footer, and page layouts without picture, text, or visual content. With client approval of one of the three wireframes, the project moves to the content creation step.
Content in this instance is defined by the written text, photos, and graphics necessary for the site's creation. Some important text is how the company started, the companies values, the names of the owner and managers, descriptions of the services offered, and much more. Examples of important photos might include the business's equipment, headshots of the owner and managers, and previous work finished. Graphics include any statistics or customer case studies.
These are the finer elements of the website. Defined here as standard elements and interactive elements. Standard elements include colors, textures, shape, tone, pattern, and form. Interactive elements are standard elements used in interactions with visitors such as buttons, switches, sliders, and other inputs. Proper management of data collection will be ensured at this stage as well.
Testing, in this case, involves testing the credibility and likelihood to request the service. From these key insights, improvements can be made for a more effective outcome.
An app or website launch is an important step towards the future of service. Successful businesses launch a website with a month of google search advertising, creation/verification of google my business, creation of business emails, adding the link onto every social profile and marketing material, and registering for google search console.
Providing Google search console registration, help in setting up business emails, and the creation/verification of google my business is included. However, we do not offer advertising, marketing material design, or social media marketing yet, and are more than happy to walk you through these.
Innovation and change never end. Laws governing websites change as well. A website's stages of change shouldn't either. If a website is out of date and doesn't follow the current laws in regards to data privacy it can turn into a lawsuit.
Continued innovation takes these into consideration, and invites more than just threats to the table. It invites the future of service. A website that we plan to be capable of building before the end of 2021 along with other immerging technologies.