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  • Writer's pictureSpencer Capron

25 Ways to Improve Website Search Engine Optimization

Updated: Jul 12

Search engine optimization (SEO) is a critical aspect of website design and online marketing. The higher your website ranks in search engine results, the more traffic you can attract to your website. However, SEO is a complex and ever-changing field, and it can be challenging to know where to start. Here are 25 ways to improve your website's Search Engine Optimization and boost your online visibility.


1. Conduct keyword research

Identify relevant keywords and phrases for your business and incorporate them into your website's content.


2. Use title tags

Title tags provide context for search engines, so make sure each page on your website has a unique, descriptive title tag.



3. Optimize meta descriptions

Meta descriptions provide a brief summary of your web page's content, so it's essential to make them compelling and relevant.


4. Use header tags

Header tags (H1, H2, H3) help structure your content and make it easier for search engines to understand.


5. Optimize images

Use descriptive alt tags and filenames for images on your website.


6. Use internal links

Link to other pages on your website to help search engines understand the structure and hierarchy of your website.


7. Optimize for mobile

With more and more people accessing websites on mobile devices, it's essential to ensure your website is mobile-friendly.


8. Use structured data

Structured data provides additional context for search engines, making it easier for them to understand your website's content.


9. Improve website speed

A faster website can improve your SEO and provide a better user experience.


10. Use descriptive URLs

Use descriptive URLs that incorporate relevant keywords.


11. Publish high-quality content

High-quality content can attract more visitors to your website and improve your SEO.


12. Create a sitemap

A sitemap helps search engines understand the structure of your website and can improve your SEO.


13. Use social media

Promoting your website on social media can increase your visibility and attract more visitors.


14. Encourage user-generated content

User-generated content can improve your SEO and provide a more engaging user experience.


15. Use local SEO

If you have a physical location, using local SEO can help attract local customers to your website.


16. Optimize for voice search

As more people use voice search, it's essential to optimize your website accordingly.


17. Use Google My Business

If you have a physical location, Google My Business can improve your local SEO.


18. Monitor your website's analytics

Monitoring your website's analytics can help you identify areas for improvement and track your progress over time. This can be done using Google Analytics, SEO software tools, and even your website content management system (CMS).


19. Use long-tail keywords

Long-tail keywords can help attract more targeted traffic to your website.


20. Use schema markup

Schema markup provides additional context for search engines and can improve your SEO.


21. Encourage backlinks

Backlinks from other websites can improve your website's authority and improve your SEO.


22. Use social sharing buttons

Social sharing buttons can encourage visitors to share your content on social media, improving your visibility.


23. Use video

Video can improve your SEO and provide a more engaging user experience.


24. Optimize for featured snippets

Featured snippets can improve your visibility in search engine results and attract more traffic to your website.


25. Continuously update your website

Continuously updating your website with fresh content can improve your SEO and provide a better user experience.


Improve Website Search Engine Optimization Over Time

By implementing these 25 strategies, you can improve your website's SEO and attract more traffic to your website. Some of these strategies will improve your website ranking over night and others will improve rankings over time. If you need help optimizing your website, contact Capron Media, and we'll help you improve your online visibility and get the results you are looking for.


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